Media Industry and Cultural Studies

Flashcards created to review key concepts from the lecture on media industry, public service broadcasting, and cultural studies.

What does Public Service Broadcasting (PSB) refer to?

Electronic media outlets dedicated to serving the public interest rather than pursuing commercial or political objectives.

Give examples of Public Service Broadcasting.

BBC and NPR.

What are the funding models of PSB?

License fees, government financing, and donations.

How does commercial ownership in media organizations prioritize profit?

By focusing on advertisements, subscriptions, and licensing content to generate maximum profit.

What is an oligopoly in the context of media?

A market structure where a small number of companies control other broadcasting companies, limiting viewpoints.

What role do regulations play in media ownership?

Regulations serve to prevent oligopolies from engaging in anti-competitive practices and impose ownership restrictions.

What does the concept of economic determinism suggest?

It is a theory that says economic interests shape media content and structure.

Define political economy in the context of media.

An approach that highlights the relations between politics and economics, emphasizing that media is shaped by power relations.

According to Karl Marx, what is ideology?

Dominant ideas that reflect the interests of the ruling classes and promote false consciousness in a class-based society.

What is the culture industry as described by Adorno and Horkheimer?

A concept that suggests popular culture under capitalism prioritizes profit over creativity.

Explain the concept of hegemony as theorized by Antonio Gramsci.

Hegemony occurs when a group or class's ideas are accepted as normal by others, exerting control not through force but through consensus.

What does the encoding/decoding model examine?

The relationship between media producers and audiences in the communication process.

What is the main argument of Manufacturing Consent by Herman and Chomsky?

Media serves as propaganda for elite interests under capitalist control, marginalizing dissenting voices.

What are the five filters that media uses to maintain power according to Manufacturing Consent?

Ownership, advertising, sourcing, flak, and anti-communism.