Man With the golden gun

Genre Conventions

• The main image → James Bond wearing iconic tuxedo + largest image placed in centre of frame → protagonist.

• The placement and sizing of Bond looking at camera → main character and will be the hero theorised by Propp + saviour of the chaos that surrounds him.

•  conventional narrative of attempted assassination ^→ suggested by Bond’s ‘code name’ engraved on the bullet

• conventional images of destruction and explosions → codes that signify to the audience this is from the action/thriller genre 

Audience

• targets a broad audience range, appealing to both spectators of action films and dedicated James Bond fans.

• Its use of action, suspense and a touch of romance caters to both a male and female demographic.

• also tailored for audiences who enjoy espionage and thriller themes within clear narrative structure.

Representation

• James Bond → a heroic British spy → representing British resilience and wit.

• Villains →often represented as foreign or ‘other’, achieving a clear dichotomy between good and bad.

• Two women in bikinis → sexualised → links to Laura Mulvey’s male gaze theory

• Woman in karate suit + martial arts pose → goes against stereotype of women

Purpose

• primarily as entertainment, utilising action sequences, exotic locations, and dramatic plot lines.

• important part of broader James Bond franchise, it contributes to the continuation and development of the franchise’s narrative and character arcs.

• aims at attracting large audiences at the box office, generating revenue for the production company.