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experiment 1: procedures
45 university students split into 5 groups
all groups were shown the same short driver’s safety video from the Seattle police department
all participants completed a short questionnaire that included a critical question
‘about how fast were the cars going when they ___ each other’
what were the different verbs used in the critical question?
smashed
collided
bumped
contacted
hit
experiment 1: methodology
lab experiment
independent groups
IV - verb used in critical question
DV (1) - estimation of car speed
DV (2) - answer to ‘and did you see any broken glass’
sample (1) - 45 students
sample (2) - 150 students
experiment 1: findings
smashed: 40.8
collided: 39.3
bumped: 38.1
hit: 34.0
contacted: 31.8
experiment 1 conclusion: response bias
the different speed estimates occurred because the critical word influenced the participants response
experiment 1 conclusion: memory altered
results are due to the critical verb distorting the participants memory so they actually perceive, the accident differently
experiment 2: procedures
150 university students split into groups of 50
shown a video of multi-car accident
asked a series of questions, including critical question
group 1 - ‘smashed’
group 2 - ‘hit’
group 3 - control group, not asked about speed of the vehicles
experiment 2: findings
experiment 2 conclusion: leading questions
the severity of the verb altered the perception of the severity of the crash (‘smashed’ made them believe they saw broken glass)
experiment 2 conclusion: reconstructed memory
p creates original perception of the event then the leading question integrated this perception over time leading to reconstructed memory of the actual event