REVIEWER - ENTREP 1

can be defined as the process of gathering, analyzing and interpreting the information about the products or the services to be offered for sale to the potential consumers in the market (De Guzman, 2018, p. 25)

MARKET RESEARCH OR MARKET RESEARCH PROCEDURE

is the most valuable tool in any type of research study. Inaccurate data collection may cause mistakes and ultimately lead to invalid results. (Edralin, 2016, p. 80)

DATA COLLECTION

• Organize collected data as soon as it is available

• Know what message you want to get across and then collect data that is relevant to the message •

• Collect more data

• Create more data

• Take note of interesting or significant data

• SURVEY (Questionnaire)

• INTERVIEW

• FOCUS GROUP DISCUSSION

THREE DIFFERENT DATA COLLECTION TECHNIQUES 

are the most common way to gather primary research with the use of questionnaires or interview schedule.

SURVEYS

is one of the most reliable and credible ways of getting relevant information from target customers.

It is typically done in person between the researcher/entrepreneur and a respondent where the researcher asks pertinent questions that will give significant pieces of information about the problem that he will solve

INTERVIEW

are the traditional method of conducting an interview. It allows the researcher to establish relationship with potential participants and therefore gain their cooperation. It generates highest r

PERSONAL INTERVIEW

are less expensive and less time-consuming, but the disadvantages are that the response rate is not as high as the face-to-face interview, but considerably higher than the mailed questionnaire.

TELEPHONE INTERVIEW

is an excellent method for generating and screening ideas and concepts. It can be moderated group interviews and brainstorming sessions that provide information on user’s needs and behaviors.

FOCUS GROUP DISCUSSION (FGD)