GEB 3213 Hayes Exam 3 (Ch 5 & 6) Quizlet

Specialization

A focus on a particular activity or area of study; the development of skills in a specific kind of work

Compartmentalized Language

Language specific to a particular discipline or department; limits an employees way of thinking

Corporate Culture

a unifying concept that guides employees toward the singular mission of a company

Professional Burnout

feeling of work fatigue and boredom that many people complain about after an extended period of time doing one particular job

Ways to Avoid Professional Burnout

1. Communicate with your boss about your expectations and responsibilities.

2. Communicate with people outside your discipline.

3. Keep learning after college.

4. Look for ways to innovate within your sector.

5. Find ways to practice being creative.

Tangential Learning

learning about other disciplines and jobs related to your own; can help provide you with a fuller picture of what's going on within your company

Active Relationship Building

Building relationships with people in other departments through emails, conversations, lunches and daily interactions.

Storytelling in Business

effective way to answer interview questions (?)

Components of a Good Story

-Compelling characters

-A problem to be solved

-A beginning, a middle, and an end

-Strong description and dialogue

Compelling Characters

Characters that are dynamic and undergo some sort of change and overcome adversity

A Problem to be Solved

Show adversity and how the main character overcomes it, and give specific answers.

A Beginning, Middle, and End

a sequence of how a story happened; stories should possess a meaningful framing narrative; the ending is where stories normally fall short (start off strong but fail to conclude in any kind of meaningful way)

Strong Description and Dialogue

Precise details make the story more compelling and give the complete picture; avoid broad and generic responses

Archetypes

emotionally charged images and thought forms that have universal meaning

Mission Statement

tells an abridged story about the goals of any given company

Jungian Archetypes

-The Hero

-The Regular Guy/Girl (the Everyman)

-The Innocent

-The Rebel

-The Creator

-The Explorer

-The Nurturer

-The Lover

-The Magician

-The Ruler

-The Jester

-The Sage

The Hero

wants to triumph over adversity through personal strength and determination;

-appeals to consumers who like to think of themselves as being winners

-i.e. Nike, Gatorade

The Regular Guy/Girl (aka The Everyman)

people who consider themselves regular guys and girls are looking for acceptance for being completely ordinary

-appeals to people who like belonging to a group

-used by companies to appeal to as many consumers as possible by positioning themselves as part of everyday life

-i.e. Budweiser, Levis

The Innocent

think of themselves as trustworthy nature lovers who like to keep things as uncomplicated as possible

-appeal to certain consumers' needs for simplicity and honesty

-popularized during the anti-Vietnam War movement of the 1960s

-i.e. VW Bug

The Rebel

pushes against the grain of straightlaced, monogamous middle-class America

-also popularized during 1960s

-i.e. Harley Davidson