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What is a business aim?
The overall long-term target or goal of the business.
What is a business objective?
The short-term steps a business needs to take to meet its overall aims.
What 2 categories do business aims and objectives fall into?
Financial and non-financial.
What are financial aims and objectives linked to?
Linked to money and cover.
What are examples of financial aims and objectives?
Business survival.
Profit maximisation
Growth
Market share
Increasing shareholder value.
What are non-financial aims and objectives linked to?
Anything other than making money for the business.
What are non-financial aims and objectives categorised into?
Social and Ethical objectives.
Customer Satisfaction.