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speaker
the writer of the text(?)
context
the reason for the text
audience
who is meant to read the text
logos
an appeal based on facts, evidence, and reasoning
greek - word, reason, plan
ethos
an appeal to character and credibility
greek - character
allusion
when the author uses an expression designed to call something to mind without mentioning it explicitly (can be historical, biblical, literary, etc.)
pathos
an appeal based on feeling
greek - suffering, experience
inclusive language
when the speaker uses the first person plural words like “we”, “us”, and “our”
rhetorical question
when the speaker asks a question that implies its own answer or that the audience is forced to answer themselves
anaphora
repetition of a phrase at the start of a clause
diction
an author’s choice of words
rhetoric repetition
when the speaker purposefully reuses words or phrases
metaphor
a figure of speech that compares two things that are not related by stating that one is the other
parallelism
a writing technique that uses similar words, phrases, or sentence structures to emphasize related ideas
purpose
the reason why something exists or is done; it's the goal, aim, or intention behind an action or piece of writing
message
the central idea or important lesson that an author wants to convey through their story, essentially the key takeaway or meaning behind the narrative
anecdote
a short personal story
rhetoric
a way to speak that’s meant to persuade the audience