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Independent Variable (IV)
variable manipulated / changed by researcher
Dependent Variable (DV)
variable measured / recorded as outcome
Confounding Variable
uncontrolled variable, systematically affects DV, reduces validity
Matched Pairs Design
participants matched on characteristics, one per condition
Independent Measures Design
different participants in each condition
Repeated Measures Design
same participants in all conditions
Experiment
manipulation of IV, measurement of DV, cause-and-effect
Participant Variables
individual differences, e.g. age, intelligence, personality
Control Condition
baseline, no IV, comparison condition
Extraneous Variable
variable other than IV, may affect DV
Validity
study measures what it claims to measure
Reliability
consistency, repeatable results
Laboratory Experiment
controlled environment, artificial setting
Field Experiment
natural setting, IV manipulated
Natural Experiment
naturally occurring IV, not manipulated
Standardization
same procedure, same instructions
Demand Characteristics
participant guesses aim, changes behavior
Random Allocation
participants randomly assigned to conditions
Informed Consent
participants fully informed, agree
Confidentiality
data anonymous / private
Self-Report
participants report thoughts, feelings, behaviors
Questionnaire
written questions, self-report
Interview
verbal questions, spoken responses
Structured Interview
fixed questions, same order
Unstructured Interview
no set questions, flexible
Open Questions
qualitative data, own words
Closed Questions
fixed responses, quantitative data
Social Desirability Bias
socially acceptable answers, not truthful
Filler Questions
disguise aim of study
Observation
watching and recording behavior
Naturalistic Observation
natural environment, no manipulation
Controlled Observation
controlled setting
Structured Observation
predefined behavioral categories
Unstructured Observation
no behavioral categories
Participant Observation
observer joins group
Non-Participant Observation
observer does not join group
Overt Observation
participants aware
Covert Observation
participants unaware
Behavioral Categories
clearly defined, observable behaviors
Inter-Observer Reliability
agreement between observers
Case Study
in-depth, one individual / small group
Triangulation
multiple methods, improve validity
Correlation
relationship, no cause
Positive Correlation
variables increase together
Negative Correlation
one increases, other decreases
Hypothesis
testable prediction
Directional Hypothesis
predicts direction
Non-Directional Hypothesis
predicts relationship, no direction
Null Hypothesis
states no relationship
Aim
general purpose of study
Causal Relationship
one variable causes change
Falsifiable
can be tested and disproven
Operationalize
define variables, measurable terms
Population
target group
Sample
subset of population
Volunteer Sampling
participants self-select
Opportunity Sampling
participants available at time
Random Sampling
equal chance of selection
Situational Variable
environmental factor
Pilot Study
small-scale trial run
Qualitative Data
descriptive, non-numerical
Quantitative Data
numerical data
Mean
average
Median
middle value
Mode
most frequent
Range
highest
– lowest
Standard Deviation
spread around mean
Bar Chart
discrete data
Histogram
continuous data, frequency
Scatter Graph
correlation shown
Normal Distribution
symmetrical, bell-shaped
Presumptive Consent
consent from similar group
Privacy
respect personal space / data
Right to Withdraw
leave at any time
Protection of Participants
prevent harm
Debriefing
full explanation after study
Deception
misleading participants
Ecological Validity
real-life relevance
Generalizability
findings apply to others
Test-Retest Reliability
same test, different times