Unit 10 advertisement

Billboard (n) /ˈbɪlbɔːrd/ Biển quảng cáo ngoài trời

a very large board on which advertisements are shown, especially at the side of a road

Irritating (adj) /ˈɪrɪteɪtɪŋ/ Gây khó chịu, làm phiền

making you feel annoyed

Ubiquitous (adj) /juːˈbɪkwɪtəs/ Có mặt ở khắp mọi nơi

seeming to be everywhere

Endorsement (n) /ɪnˈdɔːrsmənt/ Sự quảng bá từ người nổi tiếng

the fact of a famous person appearing in an advertisement saying that they use and like a product

Vendor (n) /ˈvendər/ Người bán hàng, nhà cung cấp

someone who is selling something

Niche (n) /niːʃ/ Thị trường ngách

an area or position that is exactly suitable for a small group of the same type

Gimmick (n) /ˈɡɪmɪk/ Chiêu trò quảng cáo

something that is not serious or of real value that is used to attract people's attention or interest temporarily, especially to make them buy something

Transparency (n) /trænsˈpærənsi/ Sự minh bạch

The quality of being done in an open way without secrets.

Branding (n) /ˈbrændɪŋ/ Xây dựng thương hiệu

the activity of connecting a product with a particular name, symbol, etc. or with particular features or ideas, in order to make people recognize and want to buy it

Subtle (adj) /ˈsʌtl/ Tinh tế, không phô trương

not loud, bright, noticeable, or obvious in any way

Entice (v) /ɪnˈtaɪs/ Dụ dỗ, lôi kéo

to persuade someone to do something by offering them something pleasant

Pop-up (n) /ˈpɑːp ʌp/ Quảng cáo tự bật lên

An advertisement that is shown in a new window in front of the window that you are looking at on a website

Twist (n) /twɪst/ Nút thắt, sự thay đổi bất ngờ

an unexpected feature or change in a situation or series of events

Censor (v) /ˈsensər/ Kiểm duyệt

to prevent part or the whole of a book, film, work of art, document, or other kind of communication from being seen or made available to the public, because it is considered to be offensive or harmful, or because it contains information that someone wishes to keep secret, often for political reasons