2) ADVERTISING PUBLIC RELATION IN MODERN MEDIA

Advertising

Paid form of communication that uses various media channels to inform, persuade, and influence audiences to take a specific action, typically to purchase a product or service.

Public Relations

Strategic communication process that builds mutually beneficial relationships between organizations and their publics.

Media Relations

Building relationships with journalists and media outlets

Internal Relations

Communicating with employees and internal stakeholders

External Relations

Managing communication with customers, partners, investors, and the community.

Diffusion of Innovation Theory

Is a hypothesis outlining how new technological and other advancements spread throughout societies and cultures, from introduction to widespread adoption.

Innovators (2.5%)

First to try new tech or product. Example: Filipinos who bought the first iPhone in 2007 despite high cost.

Early Adopters (13.5%)

Opinion leaders who embrace change early.

Early Majority (34%)

Adopt new ideas just before the average person.

Late Majority (34%)

Skeptical, adopt after the majority has tried it.

Laggards (16%)

Resistant to change, adopt last.