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Nudge
A school places healthy snacks at eye level in the cafeteria to encourage better choices.
Divergent Thinking
Sophia comes up with multiple unique ideas for a new product.
Prototype
Ella pictures a golden retriever when thinking of a dog.
Gambler's Fallacy
Mark believes a slot machine is 'due' for a win after losing several times.
Functional Fixedness
Tom struggles to use a book as a doorstop because he only thinks of it as something to read.
Convergent Thinking
Emma narrows down multiple answers to pick the best one.
Priming
Daniel, after seeing the word 'yellow,' recognizes 'banana' faster.
Heuristic
Liam guesses a password based on common patterns instead of trying every possible combination.
Schemas
Mike, a car enthusiast, has a lot of knowledge, ideas, and experiences all linked to his idea of 'car.'
Availability Heuristic
John fears plane crashes more than car accidents because of media coverage.
Sunk-Cost Fallacy
Olivia stays in a bad movie because she already paid for the ticket.
Mental Set
Emily keeps trying the same method to solve a puzzle, even though a new one would work better.
Algorithm
Sophia follows a step-by-step math formula to solve a problem.
Confirmation Bias
Amy only reads news that supports her political views.
Insight
Jake suddenly realizes how to solve a riddle.
Metacognition
Alex reflects on his own study habits to improve his learning by thinking about how he learns best.
Belief Perseverance
Lisa refuses to change her belief despite contradicting evidence.
Representativeness Heuristic
Sarah assumes a quiet person is a librarian rather than a football player.
Recognition
Jessica correctly picks out the name of the U.S. president from a multiple-choice list.
Proactive Interference
Jake keeps writing last year's date instead of the current one.
The Forgetting Curve
Tom quickly forgets most of his high school Spanish within a year after graduation.
Constructive Memory
Carlos vividly remembers his uncle telling a childhood story, but when he asks his mother about it, she tells him it never actually happened.
Structural Processing
Chris remembers that a word was written in bold, but not its meaning.
Effortful Processing
Ava studies for her history test by taking detailed notes.
Encoding Failure
Sarah can't recall the details of a penny because she's never really paid attention.
Recall
Tom writes an essay about World War II from memory without any prompts.
Sensory Memory
Olivia briefly sees a flash of 6 numbers and can remember the first or last number if asked a split second after they disappear.
Multi-Store Model
James first sees a phone number (sensory memory), rehearses it (short-term memory), and later recalls it when needed (long-term memory).
Phonemic Processing
Olivia remembers a word because she repeated its sound several times.
Source Amnesia
Chris recalls that the school dance is in 2 weeks, but forgets where saw it posted.
State-Dependent Memory
Ethan remembers a lecture better when he's in the same relaxed state as when he learned it.
Iconic Memory
Jake sees a lightning bolt and can still 'see' it for a moment even after it disappears.
Long-Term Potentiation (LTP)
Sarah gets better at remembering Spanish vocab with repeated study because the same neural pathways are repeatedly activated.
Mood-Congruent Memory
Ava recalls sad memories when she is feeling down.
Recency Effect
Olivia remembers the last few words of a speech because she heard them most recently.
Chunking
Sophie memorizes her credit card number by breaking it into groups of four digits.
Semantic Memory
Liam knows that Paris is the capital of France.
Massed Practice
Noah crams for his psychology exam the night before, but forgets most of the material later.
Shallow Processing
Tom quickly memorizes a list of words by their appearance but forgets them soon after.
Retroactive Interference
Emma forgets old locker combinations after learning a new one.
Procedural Memory
Sophie ties her shoes without thinking about how.
Primacy Effect
Ethan remembers the first items on a list best.
Method of Loci
Jack remembers his grocery list by mentally placing each item in different rooms of his house.
Retrograde Amnesia
David loses memories from before a car accident but can form new ones.
Central Executive
Mark uses this in order to switch between planning his weekend and solving a math problem, managing multiple tasks at once.
Retrieval Cues
Liam struggles to remember an answer on a test, but when he sees a key word in another question, it jogs his memory.
Split-Half Reliability
Ravi takes a long logic test. The test makers check reliability by splitting the questions in half and confirming that both halves produce similar scores.
Predictive Validity
Hana's medical school entrance exam accurately predicts how well she will perform in medical school.
Growth Mindset
Amina struggles with math but believes she can improve through practice and effort, so she keeps working until she gets better.
Fixed Mindset
Robert believes intelligence is fixed, so when he fails a physics test, he assumes he'll never be good at science and stops trying.
Achievement Tests
Tariq takes an end-of-year history exam to assess how much he has learned over the course of the school year.
Flynn Effect
Samuel's grandfather scored 110 on an IQ test in the 1960s, but today, the average score has risen due to better education and nutrition.
Content Validity
Zainab is developing a math test, ensuring it includes algebra, geometry, and arithmetic—key topics the test is supposed to measure.
Test-Retest Reliability
Jorge takes the same personality test twice in a month and gets nearly identical results, showing the test is reliable.
Standardization
Luca takes a college entrance exam where every student receives the same set of instructions, questions, and testing conditions to ensure fairness.
General Intelligence (g)
Aisha performs well in math, reading, and logic-based tasks, demonstrating a high level across multiple cognitive abilities.
Normal Curve
Fatima's SAT score falls near the middle of the distribution, where most test-takers score, illustrating the bell-shaped distribution.
Stereotype Lift
Kenji, an Asian-American student, hears that 'Asians are naturally good at math' and, feeling more confident, performs better than usual on his test.
Stereotype Threat
Amira, a female engineering student, feels anxious before a math test after hearing that 'women aren't good at math.' As a result, her performance suffers.
Aptitude Tests
Leila takes a college entrance exam that measures her potential to succeed in higher education rather than what she has already learned.
Mental Age
Jamal, a 10-year-old, scores on an intelligence test at the level of an average 12-year-old.