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rhetoric
the art of using language effectively and persuasively to inform, motivate, or change the views of an audience
claim
to state that something is true, or to ask for something you believe is right or due
evidence
the data, facts, examples, or expert testimony used to support a claim and persuade an audience
reasoning
the practical process of discovering the crux of an issue and connecting evidence to a claim to persuade an audience
syntax
the intentional arrangement of words, phrases, and sentence structures to persuade, emphasize, or evoke specific emotional responses
nuance
a very small, subtle difference in meaning, feeling, color, or sound. It is a tiny detail that is not obvious at first, but changes how you understand something
exigence
the specific “spark” or real world trouble that causes an author to create a text
tone
the author’s attitude towards a subject
author’s purpose
the primary reason or motivation for writing a text
diction
the choice and use of words in writing or speaking