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entrepreneur
A person who starts up and takes on the risk of a business
enterprises
business
enterprise
Act of organizing/assuming the risk of a business venture
risk
A potential event, occurrence or result that can have positive or negative consequences.
goods
Items businesses sell that can be physically weighed or measured, such as iPods and CDs.
services
Actions or activities that one person performs for another
determination
Doggedness
competitive advantage
A set of unique features of a company and its products that are perceived by the target market as significant and superior to the competition
invention
A new product, system, or process that has never existed before, created by study and experimentation
innovation
- the introduction of something new; a new idea, method, or device. taking a new product to market
patent
A document that gives an inventor the sole legal right to an invention for a period of time.
trademark
A distinctive mark, motto, device, or emblem that a manufacturer stamps, prints, or otherwise affixes to the goods it produces so that they may be identified on the market and their origins made known. Once a trademark is established (under the common law or through registration), the owner is entitled to its exclusive use.
copyright
a document granting exclusive right to publish and sell literary or musical or artistic work
downside
disadvantage of following a particular course of action
upside
advantages of a particular course of action