rule of thumb to simplify a problem; a simple thinking strategy that often allows us to make judgments and solve problems efficiently; usually speedier but also more error-prone than algorithms
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mental set
a tendency to approach a problem in one particular way, often a way that has been successful in the past
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representativeness heuristic
judging the likelihood of things in terms of how well they seem to represent, or match, particular prototypes
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conjunction fallacy
The tendency to assume that specific conditions are more probable than general ones.
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availability heuristic
judging a situation based on examples of similar situations that come to mind initially
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Overconfidence
the tendency to be more confident than correct—to overestimate the accuracy of our beliefs and judgments.
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belief bias
the tendency for one's preexisting beliefs to distort logical reasoning, sometimes by making invalid conclusions seem valid, or valid conclusions seem invalid
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belief perseverance
clinging to one's initial conceptions after the basis on which they were formed has been discredited
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confirmation bias
a tendency to search for information that supports our preconceptions and to ignore or distort contradictory evidence
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framing
the perspective from which we interpret information before making a decision