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Invention
Discovery of new ideas/products
Innovation
The commercialization of invention
The Innovation Process
Idea, Invention, Innovation, Imitation
Strategic Entrepreneurship
The pursuit of innovation using tools & concepts from strategic management
5 Phases of an Industry Lifecycle
Introduction, Growth, Shakeout, Maturity, Decline
Product Innovation
Represents a new way of solving a problem a high number of consumers have
4 Strategic options when in decline
Exit, Harvest, Maintain, Consolidate
Incremental Innovation
Steady improvement of a product or service
Radical Innovation
Novel methods or materials serving new markets
Organizational Intertia
A firms resistance to change the status quo
Architectual Innovation
Leverages existing technology into new markets
Disruptive Innovation
Leverages new technologies in esiting markets
_________ refers to the decisions & actions taken to gain & sustain competitive advantage in several industries and markets simultaneously
Corporate level strategy
3 Dimensions of where to compete
Industry value chain, Products and services, Geogrpahy
If cost in hous < cost market, then ________
Vertically integrate
Vertical Value Chain
The transformation of raw materials into finished goods and services along distinct vertical stages
Backward Vertical Integration
Moving ownership of activities upstream to the originating inputs of the value chain
Forward Vertical Integration
Moving ownership of activities closer to the end customer
Taper Integration
Involves either Backward integrtion and relying of others for supplies or Forward integration and relying on others for distribution
Strategic Outsourcing
Moving one or more internal value chain activities outside the firm’s boundaries to other firms in the industry value chain
4 Main types of Business Diversification
Single business (>95%), Dominant business (70 - 90%), Related diversification (<70%), and Unrelated diversification (<70%)
Does corporate diversification indeed lead to superior performance?
Yes
Question Mark
High growth rate, Low market share
Dog
Low market growth, Low market share
Stars
High market share, Low market growth
Cash Cow
High market growth, High market share
Merger
Combining two companies
Acquisition
Purchase or takeover a company
Hostile takeover defense
Poison Pill (Sharholder rights plan)
Horizontal Integration
Merging with competitiors
_____ of M and A deals did not boost sharholder returns
83%
Managerial Hubris
A form of self-delusion
Non-equity Alliances
Partnership based on contracts
Equity Alliances
One partner takes partical ownership in the other
Joint ventures
A standalone organization created and jointly owner by two or more parent companies
Explicit knowledge
Data, information, documents
Tacit Knowledge
Experience, thinking, competence
Alliance Management Capability Steps
Partner selection and Alliance formation
Alliance Design and Governance
Post-Formation Alliance Management
Organizational Design
Structure, Culture, Control
Strategy implementation is often referred to as the _______ strategy
Graveyard
Pattern of a firm
Mastery of current environment
Success
Structure, metrics, and systmes to accomodate and manage size
Organizational intertia
4 Building Blocks to Org. Structure
Specialization, Formalization, Centralization, Hierarchy
Mechanistic
High degree of specilization and formalization
Organic
Low degree of specilaization and formalization
Types of Organizational Structure
Simple, Functional, Multidivisional (M-form), Matrix
Organizational Culture
The collectively, shared values and norms of an organization’s members
Values
Define what is considered important
Norms
Define appropriate employee attitudes and behaviors
Where do organizational cultures come from?
Founder imprinting
Input controls
Seek to define & direct employee behavior through explicity, codified rules
Output controls
Seek to guide employee behavior by defining expected results but leaving the mean to those results open to individual employees of SBUs
Extrinsic motivation
Motivated to perform an activity to earn a reward or avoided punishment
Intrinsic motivation
Motivation to perform an activity for its own sake and personal rewards
The demnad for video recorder has drastically reduced, and there are only a few consumer electronics companies selling them at extremely low prices. Also, the current buyer of video recorders are mainly categoriezed as laggard. Which of the following stages of the industry life cycle is the video recorder industry in currently?
Decline stage
________ is a theory that refers to a concept, product, or service that creates a new value network either by entering an existing market or by creating a completely new market.
Disruptive innovation
An innovation that squarely builds on the firm’s established knowledge base, steadily improves the product or service it offers and targets existing markets by using existing technology is known as _______
Incremental Innovation
When Citizen, an older electronics firm, developed one of the world’s earliest had held televisions, they reconfigured existing technology in a novel way to attack a new market. This is an example of:
Architectural Innovation
Although Grandpa Electronics Inc. still sells its VCR players, a product in its decline stage, the investments made by the company on improving or marketing the product are very low. The company has allocated the least amount of human and financial capital to this department. Which of the following strategies has Grandpa Electronics Inc. adopted in this scenario
Harvest Strategy
________ are best described as a voluntary arrangements between firms that involve the sharing of knowledge, resources, and capabilities with the intent of developing processes, products, or services to lead to competitive advantage.
Strategic Alliances
Bada LLC and Bing LLC have together invested and created a new organization, Bada Bing LLC., to focus on developing medical diagnostics devices. Through this new firm, both companies are attempting to combine their core competencies to innovate and reduce their risks associated with transaction-specific investments. However, the new organization operates independnent of Bada LLC and Bing LLC. Which of thw following alternatives to integration does thie scenario best illustrate?
A Joint Venture
Transaction cost economics helps managers decide what activities to do in-house versus what services and product to obtain from the external market. Having been trained at ASI, you immediately recognize that this corporate level stragey statement as:
the “make vs. buy” decision
ASI Electronics Inc. sources tough screens required for its tablet computers, cell phones, and televisions from a manufacturer in China. But the demand for such components was high globally. Thus, ASI Electronics decided to set up its own unit to develop and manufacture the required tough screens. What does this sceario best illustrate?
Backward Vertical Integration
TwoWheels Inc., a large conglomerate, procedures a few component bicycle parts from external suppliers and also manufactures some of the key raw materials in its own subsidiaries. TwoWheels Inc. does not soley depend on outside distributors to reach its customers. In fact, it has its own retail stores to distribute its products. In this scenario, which of the following alternatives to vertial integration is Two Wheels Inc. applying?
Taper Integration
You’ve just been hired to review Susan’s corporate level strategy. She’s interested int he concept of forward vertical integration but can’t seem to remember what that entails - she asks you to provide her an example that she can drawn upon. You think for a moment and then respond with:
A firm that manufactures and sells car engines to major automobile companies launches its own line of cars
Horizontal Integration