Media key theories — Industries

Power and Media — Curran & Seaton

Media ownership is concentrated among a few corporations, this concentration limits diversity of viewpoints.

— Media is often used to serve political and economic interest not just inform which emphasizes the link between power, profit and content in media

Regulation theory — Livingstone and Lunt

Media regulation balances public protection vs. Commercial freedom

— focuses on issues like harm, offense, and audience vulnerability.

Regulation must adapt to changing media technologies

Cultural industries — David Hesmondhalgh

Media and cultural industries are controlled by a few large companies- explains how ownership, profit, and market shapes content and diversity.

Industries minimise risk by:

— owning multiple outlets (vertical integration)

— using tried and tested formulas

Media is both a cultural product and a business commodity

Extra term