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Form
is the type of text. Different forms can be identified by their conventions, which can include content, structure, and language. It is worth noting where a text deviates from the standard conventions of its form, as the author will usually have done this for deliberate effect.
COMMERCIAL FORMS
advertisement, brochure, leaflet
Key features: headings, branding (logos, slogans, color schemes), simple and clear text (short paragraphs, single sentences, bullet points), large images
JOURNALISTIC FORMS
They consist of editorial, News story, Article, Investigative journalism and review.
Editorial
presents the official opinion of the publication | detached and formal | written in the third person (but can vary by publication) |
News story
describes the news events | varies by publication, but often neutral | many complex sentences to fit in a lot of information |
Article
explains the writer's opinions or discusses a topical issue | personal and often chatty; varies according to the personality of the writer | written in the first person |
Investigative journalism
gives in-depth information about a topical issue that the journalist has discovered | usually detached and formal; avoids sensationalist and emotional comment | includes statistics, dates and times, images of documents, etc., as evidence |
Review
offers an evaluation of a product or collection of products | personal but well-informed | often uses jargon relating to the type of product |
Online forms
include blogs and podcast
Blog
Key features: posts on a central topic or set of related topics; like a public diary; chronological with most recent first; written in first-person; uses images, hyperlinks, and tags; audience/followers can comment/interact with posts
Podcast
Key features: audio recording; episodes; one or more hosts; not usually scripted (more like a conversation); can interview guests; likely planned ahead of time and edited afterward; includes jingles, sound effects, turn-taking cues, and directly addressing the audience
Personal forms
This includes letters, diaries, travel writing and biography, autobiography and memoirs
Letters
Key features: one specific person; placement of address; salutation/greeting (Dear ); body/message; closing (Sincerely,____)
Diary
Key features: usually private, meant for just the writer themselves; chronological record of experiences or events
Travel writing
Key features: record of a trip in descriptive writer; can be personal or with a wider audience in mind; includes details about a specific location and its culture
biography, autobiography, memoir
Key features: biography - someone else's life; chronological; third person autobiography - writing about one's own life; chronological; first person memoir - specific experience/event from one's own life; personal thoughts
Formal texts
This includes essays, and scripted speeches
Essays
Key features: formal structure (introduction, body, conclusion); clear evidence and strong sense of logic; use of discourse markers (transitional phrases); thesis or claim statement
Scripted speeches
Key features: acknowledgement of the institution or context in which the speech is given by making appropriate thanks or greetings; rhetorical devices such as repetition; the audience is listening to rather than reading the words
Literary texts
These include narrative writing and descriptive writing
Narrative writing
Key features: presented as prose, poetry or drama; clear sense of action or direction; a deliberate perspective (first or third person point of view); characters experience conflict
Descriptive writing
features: clear physical, sensory detail that aims to draw the audience into the time and place that is being described; figurative language such as metaphor, simile, onomatopoeia, hyperbole - all to create strong imagery