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Popoulation
the entire group we want information about
Sample
A part of the population we examine to get info
Census
Collects data from every individual in the population
Observational Study
Observe individuals and measure variables of interest but do not attempt to influence the responses
Experiment
deliberately omposes some treatment on individuals to measure their responses
Convenience Sampling
Uses subjects that are readily available
Voluntary Response Sample
Obtained by allowing subjects to decide whether or not to respond (self-selected survey)
Simple Random Sample (SRS)
n individuals from population are chosen in a way that every set of those n individuals has an equal chance of being selected to be in the sample
Stratified Random Sampling
Divide the population into groups of similar individuals (strata) then select an SRS within each strata and combine them to form a sample
Cluster Sampling
Dvide the population sections (clusters) then randomly choose a few clusters to become part of your sample
Systematic Random Sampling
Randomly selects an arbitrary starting point and then select every kth member of the population
Without Replacement
When an item from a population can be selected only once
With Replacement
When an item from the population can be selected more than once
Biased
If they are systematically not representative of the desired population
Voluntary Response
When a sample is comprised entirely of volunteers or people who choose to participate, the sample will typically not be representative of the population (volunteer response bias)
Undercoverage
Occurs when some groups in the population are left out of the process of choosing a sample
Non-Responsive
Occurs when an individual chosen for a sample can’t be contact or refuses to respond. Non-response is a big problem in mail surveys
Response Bias
Bias caused by the behavior of the respondent or interviewer
Caused by the following:
Untruthful Answers
Ignorance
Lack of Memory
Timing
Phrasing
Sampling Error
The difference between a sample result and the true population result. This error results from chance variation (not a mistake)
Non-Sampling Error
Occurs when the sample data are incorrectly collected, recorded, or analyzed. Usually happens when the sample is selected in a non-random fashion.