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Exit Poll
Survey taken right after people vote to predict election results and analyze voter demographics.
Tracking Poll
Repeated polls over time to track changes in public opinion.
Push Poll
Poll designed to influence opinions by asking misleading or biased questions.
Political Socialization
The process by which people form their political beliefs (family, media, school, religion, peers).
Gender Gap
Difference in political views or voting behavior between men and women.
Value of Polling
Measures public opinion, helps candidates adjust campaigns.
Problems with Polling
Bias, unrepresentative samples, wording effects, margin of error, nonresponse.
Soft Money
Contributions to parties, not specific candidates — less regulated (now limited).
Hard Money
Direct contributions to candidates — regulated and limited by law.
SuperPACs
Independent groups that can raise/spend unlimited money to support or oppose candidates (cannot coordinate directly).
Bundling
Collecting many small donations and presenting them together to increase influence.
Citizens United v. FEC (2010)
Supreme Court decision allowing unlimited corporate and union spending on independent political ads.
Functions of Parties
Recruit candidates, mobilize voters, organize government, create policy platforms.
Decline of Party Influence
More split-ticket voting, rise of independents, candidate-centered campaigns, media influence.
Third Parties
Minor parties (ideological, single-issue, splinter). Reasons they fail: Winner-take-all system, lack of funding, low visibility. Effects: Influence major party platforms, act as “spoilers.”
Party Discipline
How strongly party members support their party’s policies and leaders.
Midterm vs. Presidential Elections
Midterms have lower turnout; president’s party usually loses seats.
Open Primary
Voters can choose either party’s ballot.
Closed Primary
Only registered party members can vote in that party’s primary.
Caucus
Party members meet and discuss candidates before voting.
National Convention
Party gathering to nominate a presidential candidate and adopt the party platform.
Platform
A party’s official statement of policies and goals.
Front Loading
States moving primaries earlier to gain more influence.
Delegate Selection
Process by which parties choose representatives (delegates) to vote at conventions.
General Election
Election where voters choose among final candidates for office.
Critical Election
Marks a long-term shift in party loyalty.
Secular Realignment
Gradual shift in party identification over time.
Off-Year Election Trends
Lower turnout, older and wealthier voters have more influence.
Voter Demographics: Age
Older people vote more.
Voter Demographics: Race
White and higher-income voters have higher turnout; minorities lean Democratic.
Voter Demographics: Religion
Evangelicals → Republican; Jews → Democratic; Catholics → split.
Voter Demographics: Gender
Women → Democratic; Men → Republican.
Reasons for Non-Voting
Apathy, lack of trust, registration barriers, satisfaction with status quo, low efficacy.
Political Efficacy
Belief that one’s vote and participation can make a difference.
Prospective Voting
Based on what candidates promise to do in the future.
Retrospective Voting
Based on past performance of candidate/party.
Rational Choice Voting
Based on what benefits the voter personally.
Split Ticket Voting
Choosing candidates from different parties on the same ballot.
Straight Ticket Voting
Voting for all candidates of one party.
Balance the Ticket
Choosing a VP candidate to appeal to a different region, ideology, or demographic group.
12th Amendment
Established separate ballots for president and vice president.
Incumbent
Current officeholder; usually has advantage in elections.
Electoral College
System that formally elects the president; each state gets electors equal to its congressional representation. Voters choose electors → electors vote for president → 270 electoral votes needed to win.
Baker v. Carr (1962)
“One person, one vote” — courts can review redistricting.
Shaw v. Reno (1993)
Race-based gerrymandering unconstitutional.
Gerrymandering
Drawing district lines to favor one party or group.
Voting Rights Act (1965)
Protected minority voting rights.
Shelby County v. Holder (2013)
Weakened the Voting Rights Act by removing federal preclearance requirements for some states.
Referendum
Voters approve or reject a law passed by the legislature.
Initiative
Citizens propose laws or amendments by petition.
Recall
Voters can remove elected officials before their term ends.
Iowa & New Hampshire
First caucus and primary — shape momentum.
Swing States
Can go either way; receive most campaign attention.
Safe States
Reliably vote for one party.