Industry/Vertical Prep

These flashcards focus on the prioritization and strategies for ISV programs at MongoDB, detailing key verticals, signals for worthiness, influence of compliance, and various industry-specific approaches.

What ISV verticals would you prioritize first for MongoDB?

AI applications, fintech, healthcare, and B2B vertical SaaS.

What signals tell you a vertical is worth an ISV program?

High schema potential, real-time workloads, and repeatable integration patterns across multiple ISVs.

Why are AI ISVs a strong fit for MongoDB?

They require flexible data models & scalable infrastructure for production AI workloads.

Which AI sub-verticals would you focus on first?

AI copilots, RAG platforms, developer tools

How would you approach fintech ISVs?

Start with payments, embedded finance, and compliance tooling

What makes healthcare ISVs attractive but challenging?

Highly fragmented data with strict compliance requirements.

How do you avoid spreading the ISV program too thin across industries?

Sequence verticals and require clear usage and integration success before expanding.

How does MongoDB’s horizontal platform support vertical solutions?

By verticalizing GTM, messaging, and case studies

How do you tailor MongoDB’s value proposition by industry?

AI focuses on scale, fintech on reliability, and SaaS on developer velocity.

What metrics indicate a vertical ISV program is working?

Production integrations, Atlas consumption growth, and retention of ISV-driven customers.

How do industry solutions teams influence ISV prioritization?

They signal where MongoDB is already investing, reducing friction and speeding GTM.

How would you identify the right ISVs within a vertical?

If there’s ICP alignment, repeatable use cases, & early production traction.

How do you test a new vertical with minimal risk?

Run a small pilot with 3 to 5 ISVs and measure usage growth over 60 to 90 days.

What role does compliance play in vertical ISV partnerships?

MongoDB enables infrastructure while the ISV owns compliance outcomes.

Why are vertical ISV programs strategically important for MongoDB?

They embed MongoDB into industry workflows, driving durable consumption and retention.

What specific ISV partners would you target first for MongoDB?

AI application and developer platforms, would target ISVs such as LangChain, Retool, Temporal, or Sentry.

What fintech or infrastructure ISVs would you prioritize early?

Stripe or Plaid