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Political System
A structure that determines how power is distributed and exercised within a society.
Economic System
A society's way of organizing the production, distribution, and consumption of goods and services.
Feudalism
A medieval system where land was exchanged for loyalty and labor; power was concentrated among nobles.
Capitalism
An economic system where private individuals own businesses and operate them for profit within competitive markets.
Socialism
An economic system where the government owns or heavily regulates key industries to promote equality and social welfare.
Mixed Economy
A system combining elements of capitalism and socialism, where both private enterprise and government intervention coexist.
Communism
A classless society where all property is collectively owned, and goods are distributed based on need.
Political & Economic Freedom
The degree to which individuals can make choices in governance and markets.
Role of Government
To balance efficiency (markets) with equity (social welfare).
Globalization
The integration of world economies and politics through trade, investment, and technology.
ByteDance
Chinese tech firm that owns TikTok and Douyin.
TikTok Origins
Musical.ly merged into ByteDance's platform to reach global audiences.
TikTok Algorithm
AI system recommending videos using data-driven user behavior, not social graphs.
TikTok Revenue Model
Ads + in-app microtransactions (coins, branded effects, challenges).
TikTok's Major Challenges
Competition (Reels, Shorts), data privacy issues, AI bias, and U.S.-China geopolitical tensions.
Market
A structure for voluntary trade that reduces search costs and allocates resources efficiently.
Search Costs
Transaction-related costs reduced by functioning markets.
Double Coincidence of Wants
Inefficiency solved by money and organized markets.
Invisible Hand
Market mechanism aligning personal incentives with collective welfare.
Market Efficiency
Accurate reflection of costs, preferences, and information in prices.
Inclusive Institutions
Enable innovation, stability, and equitable economic growth.
Acemoglu & Robinson
Scholars linking inclusive institutions to national prosperity.
Property Rights
Legal protection enabling trade, innovation, and long-term planning.
Competition
Rivalry driving productivity and consumer welfare.
Market Downsides
Negative consequences even in efficient markets.
Factor Market
Trade of production inputs (labor, capital, land).
Product Market
Exchange of consumer or industrial goods.
Matching Market
Market requiring compatibility-based matching rather than price.
Platform Market
Digital or physical intermediary enabling exchanges among groups.
Network Effects
User growth amplifies value (e.g., TikTok, Uber).
Market Design
Economic engineering optimizing matching, safety, and efficiency.
Alvin Roth
Economist behind modern matching algorithms (NRMP, kidney exchanges).
Repugnance in Market Design
When moral norms prevent a market (e.g., selling human organs).
Repugnance
Social rejection of morally questionable transactions.
Market Design Principles
Sufficient participation, low overload, and trustworthiness.
I, Pencil
Leonard Read's metaphor for decentralized knowledge and free markets.
Robert J. Gordon
Growth pessimist emphasizing historical uniqueness of past revolutions.
Three Industrial Revolutions
Successive waves of technology shaping U.S. productivity.
Second Industrial Revolution
Most transformative wave improving health and lifestyle.
Six Headwinds
Structural challenges limiting future U.S. growth.
Techno-Optimists
Scholars like Brynjolfsson and Fei-Fei Li emphasizing digital transformation.
Creative Destruction
Process of innovation-driven renewal in capitalist economies.
Schumpeterian Competition
Innovation-based race driving progress and firm turnover.
Institutional Support
Foundation for sustainable technological progress.
Inequality & Innovation
Social disparity that weakens business dynamism.
Debt Constraint
Fiscal burden that limits economic expansion.
Efficient Market Hypothesis (EMH)
Theory explaining how financial markets incorporate information into prices.
Forms of EMH
Weak (past data), Semi-Strong (public info), Strong (all info).
Arbitrage
Profit mechanism equalizing prices across markets.
Business Role
The engine driving value creation and capture within markets.
Trust in Markets
Foundation of confidence in trading, regulation, and cooperation.
Porter's Value Chain
A framework that divides firm activities into primary and support functions that create and capture value.
Primary Activities
Core processes directly related to production and delivery.
Support Activities
Functions that enhance the efficiency and effectiveness of primary activities.
Inbound Logistics
Managing inputs efficiently to reduce costs and ensure quality.
Operations
Conversion process of materials into finished goods.
Outbound Logistics
Processes ensuring timely delivery to customers.
Marketing & Sales
Activities to attract and retain buyers.
Service
Post-sale activities that sustain customer satisfaction.
Strategic Fit
Integration among activities that strengthens overall performance.
Outsourcing
Contracting out Value Chain activities to reduce cost or improve quality.
Benchmarking
Comparing firm activities to industry leaders.
Framework vs. Model
Framework = conceptual guide; model = analytical tool.
Alignment Principle
Activities must fit both the environment and each other.
Digital Value Chain
Modified version emphasizing data, IT, and platform-based logistics.
Misfit Risk
Poor coordination leads to low performance and lost advantage.
Marketing Myopia
A concept introduced by Theodore Levitt in 1960, published in Harvard Business Review.
Theodore Levitt
Economist who reframed marketing as customer-centered.
Customer Orientation
Understanding business purpose through solving customer problems.
Railroad Example
Illustrates dangers of narrow business definition.
Kodak Case
Failure to adapt to changing consumer behavior.
Broad Business Definition
Focus on underlying customer purpose.
Customer-First Thinking
Ongoing adaptation to shifting desires.
Innovation Imperative
Long-term success through flexibility and R&D.
Corporate Complacency
Failing to see signals of disruption.
Pervasive Marketing
Firm-wide philosophy centered on customer value.
Industry Renewal
Redefine purpose to remain relevant.
Netflix Transformation
Innovation driven by customer behavior.
Success Trap
Failure to anticipate new competition.
Market Research
Tool to stay connected with evolving preferences.
Core Lesson
Long-term success requires empathy and adaptability.
OSCM
Function managing production, logistics, and supply processes.
Five Processes
Core stages in managing operations and logistics.
Operations vs. Supply Chain
Inside vs. outside production boundaries.
Planning
Strategic coordination of inputs and outputs.
Sourcing
Acquiring goods and services needed for production.
Making
Manufacturing or service delivery stage.
Delivering
Logistics and customer fulfillment.
Returning
Reverse logistics and after-sale support.
Triple Bottom Line
Profit, People, Planet.
Goods vs. Services
Core distinctions in production and delivery.
Lean
Efficiency system minimizing inventory and defects.
Six Sigma
Quality management aiming for near-perfect performance.
BPR
Radical innovation of organizational workflows.
Sustainability
Long-term balance of profit and environmental care.
Efficiency
Minimizing resource use per output.
Effectiveness
Aligning outputs with customer needs.
Bundling
Enhancing offerings through service integration.
TVM
Value of money changes with time due to opportunity cost.
Present Value
Discounted worth of future money.