assassins creed

Video games

Collaborative and interactive media where players influence the narrative and feel a sense of ownership.

Gaming community

Gamers are part of an online and offline community that shares content

Player agency

Players can influence outcomes and make creative decisions within the narrative.

Avatar identification

Players identify with their in-game character and feel involved in the game world.

Fan base

Loyal fans help make a game successful through engagement and promotion.

Fan sites and content

Fans create reviews

Ubisoft

Hosts discussion forums

Technology and skills development

Video games can develop problem solving

Diverse audiences

Gaming communities include players from different social and cultural backgrounds.

Audience targeting

Some games aim for wider reach by including new characters

Narrative crossover

Storylines connect across games such as between Assassin's Creed Valhalla and Assassin's Creed Odyssey to keep interest.

Expansion packs

Downloadable content that adds new missions

Female representation

Later games in the Assassin's Creed franchise include female protagonists like Aveline de Grandpré and Kassandra.

Gender debate

Female characters may challenge stereotypes but can still reflect traditional expectations.

Brand identity

The franchise has a strong identity that creates audience expectations and loyalty.

Platform distribution

Games are released across multiple consoles and platforms to increase consumption.

Convergent technology

Interlinked products and downloadable content encourage players to engage across platforms.

Participatory culture

Fans interact with producers and influence future development of games.

Identity construction

Players choose games and characters that reflect their personal identity.

Escapism

Games provide immersive worlds that allow players to escape reality.

PEGI 18 rating

Some games receive an 18 rating due to violent content.

Albert Bandura – media effects theory

Suggests audiences may imitate violent behaviour through observation and imitation (Bobo Doll Experiment).

Active audience debate

Players actively choose violent actions in games

Henry Jenkins – fandom theory

Argues that fans are active participants who create meaning and contribute to participatory culture.

Online fan communities

Digital platforms allow fans to share opinions