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psychology
the scientific study of the human mind and its functions, especially those affecting behavior and mental processes of individuals
Serial Positioning Effect
Primacy and Recency
Primacy Effect
remember the things at the beginning of the list
recency
remember things at the end of the list
Self reference effect
people remember things that are relevant and related to them
george miller
7 ± 2
schema
organizing mental folder
memory
persistence of learning over time
visual encoding
encoding of images
acoustic encoding
encoding of sound
semantic encoding
the encoding of meaning
retrieval cues
somehting to remember or pull out a memory
tip of the tongue phenomenon
failure to retrieve a word from memory
context retrieval cue
setting in which the memory was encoded (external)
mood retrieval cue
remember memories that are consistant with one’s mood (internal)
state-dependent retrieval cue
in one state of mind when making the memory, in the same state of mind it is easier to rememeber
Retrospective memory
memory of anything in the past
explicit
declarative
semantic memory
meaning / facts
episodic memory
unique personal experiences that occur in daily life
flashbulb memory
highly detailed truamatic memories
prospective memory
memory of how you plan to do things
Ebbinghaus
Forgetting curve
spacing effect / distributed practice
practice over time helps remember material better
long term memory
limitless, for knowledge, skills, experiences
working memory
phonological loop and visuo-spacitial sketch pad
automatic processing
done passively, space, time, and frequency
dual processing
conscious and unconscious processing go together
parallel processing
noticing multiple aspects of an object, color, motion, shape, depth
Proactive Interference
old interferes with new
Retroactive Interference
new interferes with old
Elizabeth Loftus
misinformation effect
misinformation effect
taking misleading details and putting it in ones memory
framing
changing the way people react to a choice by changing how its presented
anterograde amnesia
inability to form new memories
retrograde amnesia
inability to access old memories
source amnesia
people remember a story but not from where
hindsight bias
after the outcome thinking it was obvious
metacognition
knowing what we know and knowing what we dont know
expectancy effect
a form of reactivity that occurs when a research subject or patient expects a given result and therefore unconsiously affects the outcome
blind procedure
the research participants dont know the expected outcome
experimenter bias
a process where the scientists know the outcome and therefore bias
double blind procedure
the researcher and the participants are both blind
placebo effect
fake treatment
availability heuristic
immediate examples that come to mind
representativeness heuristic
judging a situation based on how similar the aspects are to the prototypes
confirmation bias
looking for information to confirm the belief and ignore information thats contradictory
confabulation
memory disturbance bc of distorted or misinterpreted memory unconsiously
confederate
appears to be a participant but is an actor
Wilhelm Wundt
school of structuralism
Structuralism
the study of elements of consciousness
Edward B. Titchener
student of Wilhelm, structuralism
naturalistic observation
◦ watch subjects in their natural environment
◦ DO NOT manipulate the environment
◦ not an experiment, no cause and effect
Hawthorne effect (observer effect)
knowing they are being observed, the behavior of the subjects is altered
case study
in-depth study of one of a few subjects
positive correlation
variables go in the SAME direction
negative correlation
variables go in the OPPOSITE direction
illusory correlation
perception of a relationship when no actual relationship exists
APA ethical guidelines
informed consent, confidentiality, protection from harm and discomfort, debrief afterwards, right to withdraw
animal ethical guidelines
clear purpose, treated humanely, acquire animals legally, least amount of suffering possible
Seven perspectives
Behavior, psychodynamic, biological, socio-cultural, evolutionary, cognitive, humanistic
Behavior perspective
People do and don’t do things based on whether they will receive some kind of reward or punishment.
Psychoanalytic / Psychodynamic perspective
Our behavior is controlled by our unconscious mind that is a product of primitive ideas and traumatic childhood experiences.
Biological
Our behavior is controlled by hormones, genes, and neurotransmitters.
social-cultural perspective
Behavior is influenced by societal norms and other cultural factors.
Evolutionary perspective
Every action is what's best for survival.
Cognitive Perspective
People act depending on how they analyze or what they make of a situation.
humanistic approach
People choose their own path and behave how they choose to.
Albert Bandura
Bobo Doll Study, Social Learning Theory
Situational Attribution
its because of the situation one is in
Dispositional Attribution
its because of how a person is by nature
Fundamental Attribution Error (fae)
overestimate the role of dispositional factors and underestimate situational factors
Actor-observer bias
the tendency to attribute our own behavior to situational causes but that of others to internal ones
Self-serving bias
perceiving ourselves favorably
third person
the belief that others are more easily influenced than you
Central Route persuasion
interested people focus on the content of the message by analyzing the message and agreeing with the central theme of the argument (related to the actual argument)
peripheral route persuasion
based on other cues besides the strength of the arguments or ideas in the message
foot-in-the-door
get them to agree to a small thing before asking for a bigger thing
door-in-the-face
ask for something big so that they are most likely to comply with a smaller request
norms of reciprocity
people help others when they have been helped
normative social influence
desire to gain approval in order to be accepted by a group
informational social influence
willingness to accept others’ versions of reality
false consensus effect
when you believe something you overestimate how many people agree with you
cognitive dissonance
mental discomfort that results from holding two contradictory beings. We change our beliefs to match our behaviors
automatic mimicry
unconsciously mirror or mimicking postures, mannerisms, facial expressions, and other behaviors to match the people we are with
Soloman Asch
Conformity line test
Strengthening conformity:
the group is unanimous
participant feels insecure or incompetent
group is at least three people
one admires the group’s status
one had made no prior commitment to a previous answer
know that they will be observed
culture values respect for social standards
Stanley Milgram
shocking the actor if they get an answer wrong, obedience
obedience varies with:
proximity of authority figure
respect for authority (lab coat or not)
association with prestigious university (yale vs community college)
depersonalization of “student” (named or not)
role models of disobedience
social loafing
in a group people put in less work
social facilitation
if you are good at something, you will be better at it in front of a crowd
social impairment
if you aren’t good at a task, you struggle with it more in front of a group
group think
group members suppress their reservations or ideas because they are concerned about group harmony
pluralistic ignorance
a phenomenon which occurs when people mistakenly believe that everyone else holds a different opinion than their own
deindividuation
losing a sense of self in a group
Stereotype
a generalized belief about a group
prejudice
an unjustifiable and usually negative attitude towards a group
ingroup
common identity “us”
outgroup
different or apart from our group “them”