Social influence (Social and cultural issues)

Society

Group of people living together in a large group as a community

Social issue

Problem or conflict that influences many individuals within a society (rioting)

Obedience (social issue)

Atrocities committed can be explained by high levels of obedience to authority (Milgram)

Culture

refers to a set of traditions, beliefs and values shared by a group of people

Conformity (social issues)

Rioting could be explained by conformity

Informational social influence (social issues)

Helps us understand why people were unsure how to respond during shootings

Normative social influence (social issues)

Helps us understand why members of a crowd may needed to fit in the rioting

Deindividuation (social issues)

Can explain why many rioters were wearing masks (Zimbardo)

Bystander effect (social issues)

Diffused responsibility explains why people don’t intervene in riots. Pluralistic ignorance explains why people comply with mass killings

Individualistic cultures

There is a focus on independence and individuality

Collectivistic cultures

There is a focus on group membership and cooperation

Individualistic cultures ( obedience)

Are less likely to follow order

Collectivistic cultures (obedience)

Are more likely to follow orders (Milgram found that Americans are more likely to follow orders)

Individualistic cultures (conformity)

Might be less likely to conform

Collectivistic cultures (conformity)

Might be more likely to conform

Cultural issues (deindividuation)

Is likely to displayed equally in all cultures

Individualistic culture (bystander effect)

Might be less inclined to help

Collectivistic cultures (bystander effect)

Might be more likely to help others