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Strengths of the approach
Scanning research techniques are useful for investigating the functions of the brain: an organ with obvious involvement in our behaviour that would otherwise be unobservable.
The approach presents the strong nature viewpoint of the nature-nurture debate.
The experimental methods used (gathering empirical [i.e. observable] evidence) make this approach very scientific.
weaknesses of the approach
The approach is considered reductionist; complex behaviour, thoughts and emotions are all equally explained by low-level biological mechanisms such as biochemicals and nerve impulses.
Biology alone has been unable to explain the phenomenon of consciousness.
An extreme biological approach does not account for the wide base of evidence that points to the influence of our environment (e.g. culture and society).