marketing product test

What are the 7 categories of brand names?

1) Eponymous: embody the vision and beliefs of founders (e.g., Disney, Adidas, Tesla). 2) Descriptive: describe exactly what the company does (e.g., American Airlines, Home Depot). 3) Acronymic: shortened versions of descriptive names (e.g., KFC, HSBC). 4) Suggestive: real words like Uber or Slack; composite words like Facebook and Ray-Ban. 5) Associative: reflect imagery and meaning back to the brand (e.g., Amazon – world's largest river, world's largest source of shopping). 6) Non-English: sounds unique to new markets from other languages (e.g., Samsung, Lego, Hulu). 7) Abstract: no intrinsic meaning, but use the power of phonetics (e.g., Rolex, Kodak).

What makes a good brand name?

1) Easy to pronounce. 2) Easy to recognize. 3) Easy to remember. 4) Short and simple.

Steps in creating an effective brand name.

1) Select the type of name you want. 2) Decide what you want the name to say. 3) Check that your name is available.

How are brand names protected?

Patent protects your invention so that no one else can sell it, safeguarding innovations from being copied. Trademark guards your brand's identity, ensuring that your name, logo, and slogan remain exclusive to your brand.