Introduction to Strategic Management Flashcards

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Vocabulary-style flashcards covering the key concepts, definitions, and strategic levels from Chapter 1: Introduction to Strategic Management.

Last updated 7:26 PM on 7/11/26
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23 Terms

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Management (Key Group)

The chief organ entrusted with the task of making an organization a purposeful and productive entity by integrating resources of manpower, money, material, and technology.

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Management (Functions)

A set of interrelated functions and processes—including Planning, Organising, Directing, Staffing, and Control—carried out to attain organizational objectives.

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Strategy (Igor H. Ansoff definition)

The common thread among the organization’s activities and product-markets that defines the essential nature of business that the organization has or planned to be in future.

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Strategy (William F. Glueck definition)

A unified, comprehensive and integrated plan designed to assure that the basic objectives of the enterprise are achieved.

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Strategy (General)

A long-range blueprint of an organization’s desired image, direction and destination, defining what it wants to be, what it wants to do, and where it wants to go.

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Proactive Strategy

A planned strategy consisting of deliberate actions on the part of managers to improve the company’s market position and financial performance.

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Reactive Strategy

An adaptive reaction to unanticipated developments and fresh market conditions, also known as an adaptive strategy.

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Strategic Management

The managerial process of developing a strategic vision, setting objectives, crafting a strategy, implementing and evaluating the strategy, and initiating corrective adjustments.

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Competitive Advantage

Something unique and valued by the customer that allows a company to outperform its competitors in all aspects of organizational performance.

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Strategic Intent

The purposes for which an organization strives, representing the philosophical base of strategic management and answering why the firm wants to do what it does.

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Vision

A blueprint of the company’s future position that describes management's aspirations and where the organization wants to land in the long run.

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Mission

Delineates the firm’s business, its goals, and its reason for existence in society, typically focusing on "who we are and what we do."

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Goals

Open-ended attributes that denote the future states or outcomes that the organization attempts to achieve.

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Objectives

Close-ended attributes that are precise, time-based measurable targets serving as yardsticks for tracking performance.

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Values / Value System

Deep-rooted principles that guide an organization’s decisions and actions, which are inherent and cannot be compromised for short-term economic gain.

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Corporate Level Management

Consists of the CEO, senior executives, the board of directors, and corporate staff who oversee strategy development for the whole organization.

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Business Level Management

Divisional managers who translate general statements of direction into concrete strategies for individual business areas.

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Functional Level Management

Managers responsible for specific organizational activities like human resources, purchasing, and marketing, focused on implementing business-level plans.

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Strategic Business Unit (SBU)

A self-contained division with its own functions—such as finance, production, and marketing—that provides a product or service for a particular market.

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Functional and Divisional Relationship

An independent relationship where each function or division is run independently and reports directly to the business head.

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Horizontal Relationship

A flat hierarchical structure where all positions are at the same level, facilitating speed in idea sharing and innovation, commonly seen in startups.

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Matrix Relationship

A grid-like structure with teams formed from various departments for temporary task-based projects, often featuring more than one business-level manager per team.

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Survival of the Fittest

A principle by Charles Darwin implying that in business, the 'fittest' are those who can change and adapt successfully to the business environment.