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qualitative research
It is a scientific method of observation
to gather non-numerical data.
qualitative research
It refers to the meanings, concepts, characteristics, metaphors, symbols and description of phenomena, and not to their counts or measures.
purpose
Qualitative Research promotes a deep, holistic understanding of a particular phenomenon.
case study
It is long time study of a person, group,
organization or situation and an
empirical inquiry that investigates current
phenomenon.
ethnography
It is a study of a particular cultural group.
phenomenology
It is a “live-experienced”
of a phenomenon.
grounded theory
It takes place when there is a discovery of new
theory which underlies your study at the time
of data collection and analysis.
narrative research
It is designed to present things or events that have
happened in the past through a logical
progression of the relevant information.
content analysis
It is a research technique that analyzes the modes
of communication such as letters, e-mails etc.
discourse analysis
It is the study of social life, understood through
analysis of language it includes face-to-face
talk, non-verbal interaction, images and
symbols.
historical analysis
It is a qualitative method where there is an
examining of past events to draw conclusions
and make predictions about the future.
