ECF 100: Introduction to Microeconomics - Unit 5 (a) Demand

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This set of flashcards covers vocabulary and key concepts from the Introduction to Microeconomics lecture on Demand, including the Law of Demand, determinants, and market dynamics.

Last updated 12:34 PM on 8/18/26
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17 Terms

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Demand

The amounts of a product that consumers are willing and able to purchase at each of a series of possible prices during a specified period of time, other things equal.

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Willingness and Ability

The two essential elements that stand out from the definition of demand showing what consumers are prepared to buy and can afford.

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Law of Demand

The principle that, other things equal, an increase in a product’s price will reduce the quantity demanded, and a decrease in price will increase the quantity demanded.

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Ceteris paribus

A Latin phrase meaning "other things equal" used as an assumption that only own price changes while other factors affecting demand remain constant.

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Demand Schedule

A table format showing the total quantity of a good or service that buyers wish to buy at each specific price.

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Demand Curve

A graphic representation showing the total quantity of a good or service that buyers wish to buy at each price, typically displaying a negative relationship between price and quantity.

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Normal Goods

Goods for which a rise in income, ceteris paribus, leads to an increase in demand, and a decrease in income leads to a decrease in demand.

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Inferior Goods

Goods for which an increase in income leads to a decrease in demand, such as Kapenta, as consumers switch to better goods like meat.

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Substitute Goods

Two goods where an increase in the price of one leads to an increase in the demand for the other, such as Fanta and Mirinda.

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Complement Goods

Two goods where an increase in the price of one leads to a decrease in the demand for the other, such as Cars and Fuel or Bread and Bata.

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Tastes

Consumer preferences where a favorable change makes a product more desirable, increasing demand, while unfavorable changes decrease demand.

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Expectations

Anticipations about future income or future prices that affect the demand for a good or service today.

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Number of Buyers

A determinant where an increase in the population or consumers in a market leads to an increase in demand for products like diapers or housing.

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Shift in demand curve

A change caused by factors other than the own price of a commodity, where a move to the right indicates an increase in demand and a move to the left indicates a decrease.

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Movement along the demand curve

A change in the quantity demanded resulting from a change in the own price of a commodity, ceteris paribus.

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Demand Function

A mathematical generalization specifying the relationship between quantity demanded and its independent variables: Qdx=f(Px,Py,M,T,B,E)Q_{dx} = f(P_x, P_y, M, T, B, E).

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Market Demand

The sum of all individual consumers' demands for a product within a specific market.