Encoding/Decoding in Communication

These flashcards cover key vocabulary and concepts from the lecture notes on encoding and decoding within communication theory as articulated by Stuart Hall.

Encoding

The process of converting a message into symbols or codes for communication.

Decoding

The process of interpreting or making sense of a coded message received.

Dominant-hegemonic position

A decoding position where the viewer accepts the connoted meaning as intended by the broadcaster, effectively supporting the dominant ideology.

Negotiated code

A decoding position where the viewer understands the dominant meaning but modifies it based on personal experiences or viewpoints.

Oppositional code

A decoding position where the viewer interprets a message in a way that is contrary to the intended dominant meaning.

Discursive practices

Social practices that shape the meanings produced during communication, influenced by cultural codes.

Sign-vehicles

Symbols or forms that convey meaning within a discourse.

Complex structure of relations

The interconnected and distinct moments in the communication process that contribute to how messages are produced and received.

Preferred readings

The dominant or commonly accepted interpretations of a message within a culture or social context.

Naturalized codes

Cultural codes that have become so familiar that they seem inherent or 'natural', concealing their constructed nature.