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bias
a characteristic of results that systematically misrepresent the true nature of what is being studied
casual relationship
a relationship between two variables in which one variabl ei shte cause of the other
concepts
ideas that summarize a set of phenomena
correlation
the degree to which two or more variables are associated with one another
deductive reasoning
starts from broad theories about the social world but proceeds to break them down into more specific and testable hypotheses
dependent variables
variables that change as a result of changes in other variables
document analysis
the examination of written materials or cultural products: previous studies, newspaper reports, court records, campaign posters, digital reports, films, pamphlets, and other forms of text or images produced by individuals, government agencies, private organizations, or others
experiments
research techniques for investigating cause and effect under controlled conditions
fieldwork
a research method that uses in-depth and often extended study to describe and analyze a group or community; also called ethnography
hypotheses
ideas about the world, derived from theories, that describe possible relationships between social phenomena
independent or experimental variables
variables the researcher changes intentionally
inductive reasoning
starts from specific data, such as interviews, observations, or field notes, that may focus on a single community or event and endeavors to identify larger patterns from which to derive more general theories
interview
a detailed conversation designed to obtain in-depth information about a person and his or her activities
leading questions
questions that tend to elicit particular responses
negative correlation
a relationship showing that as one variable increases, the other decreases
objectivity
the ability to represent the object of study accurately
operational definition
describes the concept in such a way that it can be observed and measured
population
the whole group of people studied
positive correlation
a relationship showing that as one variable rises or falls, the other does as well
principle of falsification (or falsifiability)
the principle, advanced by Karl Popper, that to be scientific, a theory must lead to testable hypotheses that can be disproved if they are wrong
qualitative research
research that is characterized by data that cannot be quantified (or converted into numbers), focusing instead on generating in-depth knowledge of social life, institutions, and processes
qualitative variables
variables that express qualities and do not have numerical values
quantitative research
research that gathers data that can be quantified and offers insight into broad patterns of social behavior and social attitudes
quantitative variables
factors that can be counted
random sampling
sampling in which everyone in the population of interest has an equal chance of being chosen for the study
reliability
the extent to which researchers’ findings are consistent with the findings of different studies of the same thing or with the findings of the same study over time
replication
the repetition of a previous study using a different sample or population to verify or refute the original findings
research methods
specific techniques for systematically gathering data
sample
a small number of people; a portion of the larger population selected to represent the whole
scientific method
a process of gathering empirical (scientific and specific) data, creating theories, and rigorously testing theories
scientific theories
explanations of how and why scientific observations are as they are
social desirability bias
a response bias based on the tendency of respondents to answer a question in way that they perceive will be favorably received
spurious relationship
a correlation between two or more variables caused by another factor that is not being measured rather than a casual link between the variables themselves
statistical data
quantitative information obtained from government agencies, businesses, research studies, and other entities that collect data for their own or others’ use
stratified sampling
dividing a population into a series of subgroups and taking random samples from within each group
survey
a research method that uses a questionnaire or interviews administered to a group of people in-person or by telephone oe e-mail to determine their characteristics, opinions, and behaviors
validity
the degree to which concepts and their measurements accurately represent what they claim to represent
value neutrality
the characteristic of being free of personal beliefs and opinions that would influence the course of research
variable
a concept or its empirical measure that can take on two or more possible values