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Types of thematic analysis - ‘Coding reliability’ TA:
neopositivist approaches with core concerns about ‘objective’ and ‘unbiased’ coding- the use of a codebook for ‘accurate’ and ‘reliable’ coding
use inter-rater reliability (coding agreement) as a key measure of coding quality.
often deductive in orientation, in the sense that themes are developed early on in, or even prior to, analysis
Types of thematic analysis - ‘Codebook’ TA:
a cluster of methods that use some kind of structured coding framework for developing and documenting the analysis
themes are typically initially developed early on, but in some methods, they can be refined, or new themes developed through inductive data engagement and the analytic process
Types of thematic analysis - ‘Reflexive’ TA:
approaches that fully embrace qualitative research values and the subjective skills the researcher brings to the process – a research team is not required or even desirable for quality.
Analysis, whether it is more inductive or more theoretical/deductive, is a situated interpretative reflexive process
coding is open and organic, with no use of any coding framework
themes should be the final ‘outcome’ of data coding and iterative theme development
Reasons to focus of reflexive thematic analysis
Flexible method - Compatible with different theoretical positions and most types of data
Organises and describes data in terms of themes
Interprets how these themes address the research question
What is a theme?
-Captures something important in relation to your research question
-What ‘size’ does a theme need to be?
More instances (prevalence) doesn’t necessarily mean more crucial
Nor the amount of time spent on it in each data item
Key is ‘significance’ or meaningfulness of the theme in relation to the research question
-However, something isn’t a theme if only one participant mentions it once
Need to give some indication of how prevalent your themes were
-Thematic analysis (like all forms of qualitative analysis) is an active process:
Themes do not just ‘emerge’ from the data
Before analysis begins - 3 decisions to make before you start
1. Where will the themes derive from?
2. At what level will themes be identified?
3. What theoretical position will inform your analysis?
Inductive vs. Theoretical - Where will the themes derive from?
The analyst or the participants/texts?
From prior theoretical considerations or from the data itself?
Theoretical Thematic Analysis
‘Top-down’
Analysis driven by researcher’s theoretical or analytic interest
Less of a rich description of overall data, more of a detailed analysis of one aspect
Coding for a specific research question
Inductive Thematic Analysis
‘Bottom-Up’
Themes strongly linked to data itself
Try for reasonably comprehensive coverage
Code data without trying to fit it to researcher’s preconceptions (e.g., research question, past literature etc)
But, impossible to ever totally free oneself of preconceptions
At what level will the themes be identified? - Semantic level
Themes directly observable in the data
E.g. could be direct reference to the beach and the bush which is the outdoor lifestyle
At what level will the themes be identified? - Latent level
Underlying phenomenon that you infer from your data
E.g. could be: connection to nature or the value of leisure time
What theoretical position will inform your analysis?
It is important to make sure that you understand whether your approach is:
realist vs relativist (or in the middle)
inductive vs theoretical
sematic vs latent
Make this explicit and transparent
Steps of the analysis process for Thematic Analysis:
1. Familiarising yourself with the data
2. Generating initial codes
3. Searching for themes
4. Reviewing Themes
5. Defining and naming themes
6. Producing the report
Steps of the analysis process for Reflexive Thematic Analysis:
1. Data familiarization and writing familiarisation notes
2. Systematic data coding
3. Generating initial themes from coded and collated data
4. Developing and reviewing themes
5. Refining, defining and naming themes
6. Writing the report
Data familiarization and writing familiarisation notes
Transcribing data (if necessary)
Reading and re-reading the data (immersion)
Jotting down initial ideas
Systematic data coding
Coding interesting features of the data systematically across whole data set
Codes identify features of data that appears interesting to the analyst
‘the most basic segment, or element, of the raw data…that can be assessed in a meaningful way regarding the phenomenon (under investigation)’ (Boyatzis, 1998: 63)
Process can be data-driven or theory-driven
You are not coding for ‘themes’ at this stage rather, anything of interest
Collate all data that fit under each code (cut-n-pasting or NUDIST or NVIVO software packages)
Begin to think about the relationships between different codes
Codes VS Themes?
In reflexive TA, a code is conceptualised as an analytic unit or tool, used by researcher to develop (initial) themes.
Codes can be thought of as entities that capture (at least) one observation or display (usually just) one facet.
Themes, in contrast, are like multi-faceted crystals – they capture multiple observations or facets
occasionally rich, complex and multifaceted codes might be ‘promoted’ to themes
Generating initial themes from coded and collated data
Sort different codes into potential themes
Analysing codes, how do different codes combine to form overarching themes
Developing and reviewing themes
Some potential themes will prove to not really be themes (not enough data to support them)
Some themes may collapse together into one theme
Some themes may need to be split into two separate themes
Review all coded extracts in each theme (do they fit?)
Review your entire data set in relation to your identified themes (Does it represent the data? Did you miss anything?)
Refining, defining and naming themes
Need to identify the ‘essence’ of what each theme is about
What aspects of your data capture that theme (evidence)
Begin to write a ‘story’ about your data, using your data extracts to support your ‘story’
Don’t just paraphrase the content of the extracts - Identify what’s interesting about them, and WHY
Provide a detailed analysis of each theme, and how the themes fit together to form an overall ‘story
Writing the report
Needs an introduction and method section
The results section will be analysis and discussion (or similar)
Analysis and discussion section needs to:
tell the story of your data in a way that convinces the reader of your analysis
be clear, coherent and interesting (non-repetitive)
provide evidence for your themes (in form of suitable data extracts and analysis of them)
go beyond just describing your data
Must make an argument in relation to research question!
Writing up your analysis
Introduction
Method
Results or Result and Discussion or Analysis and Discussion
Conclusion
References
Appendice
Reflexive thematic analysis - Method (subsections might have different names)
Approach to analysis (what the method is and why it is appropriate)
Data collection
Participants (if relevant)
Positionality/reflexive statement
Steps of the analysis process
Reflexive thematic analysis - Results/Analysis and Discussion
Overview of your results (such as a list of themes, or a summary table/model)
Sub-section for each theme (using the name of the theme as the sub-heading)
A description of the theme
Extracts as evidence of the themes
Analysis of the extracts that links to previous research/theory
Summary of the theme, link to the next theme
Reflexive thematic analysis - Conclusion
Summary of main results, how they answer the research question
Implications
Strengths and limitations
Future research
What your study has contributed