UNIT 4 - TYPES OF MEDIA

TRADITIONAL MEDIA

Media introduced to the market prior to the invention of the Internet

ex.

Print Media

Broadcast Media

Film/Cinema

Print Media

newspapers, magazines, comics, books

Broadcast Media

electronic media that uses electricity and technology to deliver information

Film/Cinema

movies that carry audiovisual messages and are usually projected onto a huge screen in movie houses.

NEW MEDIA

Media that developed when the use of computer technology became ordinary and common in most parts of the world

Digital media

New Media is also called

SOCIAL MEDIA

Internet-maintained computer programs that could be installed in personal computers or portable devices.

Sole purpose is to connect with other people using the same platform.

MOBILE COMMUNICATIONS TECHNOLOGY

A smartphone is a combination of different media technology and products gone portable.

The tablet—a mobile version of a laptop.

INDIGENOUS MEDIA

a form of communication that is produced by indigenous people to express their culture, resist outside influence, and advocate for their rights

Convergence

the combination of various elements to create a new whole.

Media Convergence

the process by which different media technologies are combined into one

traditional media + new media

Synergy

combination of old and new one to create a whole

Jenkins’ Five Types of Convergence

1. Technological Convergence

2. Cultural Convergence

3. Organic Convergence

4. Global Convergence

5. Economic Convergence

Technological Convergence

merging of multiple technologies into a single device or platform

ex. smartphone

Cultural Convergence

How audience engage and participate in media

participatory culture

Organic Convergence

media stacking

how people multitask and interact with media

social convergence

organic convergence is also known as

Global Convergence

the flow of media across geographical boundaries

Economic convergence

how media companies merge or collaborate

Mass Media

refers to channels of communication that involve transmitting information in some way, shape or form to large numbers of people

Media Effects

intended or unintended consequences of what mass media does

ex.

Third – party Theory

Reciprocal Effect

Boomerang Effect

Cultivation Theory George Gerbner

Third – party Theory

People think they are more immune to media influence than others.

Reciprocal Effect

When a person or event gets media attention, it influences the way the person acts or the way the event functions.

Media coverage often increases self-consciousness, which affects our actions.

Boomerang Effect

It refers to media-induced change that is counter to the desired change.

Cultivation Theory

It states that media exposure, specifically to television, shapes our social reality by giving us a distorted view on the amount of violence and risk in the world.