Key Conventions

Blogs Reviews

Blog Context

online
interactive

Blog audience

general or niche

Blog purpose

inform
reflect
entertain
persuade

Blog tone

conversational
direct
humour
reflective

Blog Mood

light hearted
serious
inspirational
critical

Blog register

in-semiformal

Blog Language devices

pronouns (I)
anecdote
rhetorical questions
repetition
humour
hyperlinks
direct address
colloquial language
figurative language
imagery

Blog Structure

heading
intro
sub Heading 1
Body
Sub Heading 2
body
-
-
-
Sub heading 3
body
conclusion

Blog structural devices

visual breaks (skim)
Short paras
thematic organisation
chrono order

Blog conclusion

summary
call to action

Blog key

sharing experiences

Review Context

published
evaluates

Review Audience

General
consumers

Review Purpose

inform
evaluate
persuade

Review Tone

lively
engaging
opinionated

Review Mood

enthusiastic
dissapointed
critical
humorous

Review Register

in-semiformal

Review Structure

catchy title
intro short
descriptive P
evaluate Ps
positives
negatives
conclusion

Review conclusion

summary with recommendation

Review Structural Devices

quotes
examples
lists
bullet pts
varied p lengths

Review language devices

emotive adj
rhetorical qs
comparisons
anecdotes
hyperbole
imagery
direct address
balanced evaluation
facts
stats

Review key

evaluates
show expertise