Understanding Consumer Behavior in Snacking

These flashcards cover key concepts related to consumer behavior research methods, particularly in understanding snack choices among young professionals.

SCORE elements

Framework used to extract key components in research: Stakeholder, Context, Objective, End-game, and Research needs.

Focus Group

A qualitative research method that gathers a diverse group of participants to discuss thoughts and opinions about a specific topic in their own words.

In-depth Interviews (IDI)

One-to-one interviews aimed at exploring individual beliefs, attitudes, and behaviors in detail.

Stakeholder (S)

Individuals or groups who have an interest in the outcome of the research, such as brand managers or consumers.

Context (C)

The background and overall situation surrounding the research, including trends and consumer behaviors.

Objective (O)

The specific goals or intended outcomes of the research process.

End-game (E)

The final aim of the research, which is to apply insights effectively in product development or marketing.

Natural Energy

Concept used to describe a form of energy derived from natural ingredients, often emphasized in health-oriented snack products.

Consumer Language

The specific words and phrases used by consumers that can influence product positioning and marketing.

Personal Routines

Daily habits or practices that shape consumers' choices and experiences related to snacking.

Emotional Drivers

Factors related to feelings and emotions that influence consumer decisions, particularly regarding product selection.

Nuances

Subtle distinctions or variations in consumer preferences and opinions that may not be immediately obvious without in-depth exploration.