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appeal to authority
In a text, the reference to words, action, or beliefs of a person in authority as a means of supporting a claim, generalization, or conclusion.
appositive
A noun or noun phrase that follows another noun immediately or defines or amplifies its meaning.
argument
A carefully constructed, well-supported representation of how a writer sees an issue, problem, or subject
arrangement
In a spoken or written text, the placement of ideas for effect.
assonance
The repetition of vowel sounds in the stressed syllables of two or more adjacent words
assumption
An opinion, a perspective, or a belief that a writer or speaker thinks the audience holds.
asyndeton
The omission of conjunctions between related clauses-for example, "I came,I saw, I conquered."
attitude
the manner in which an action is carried out
audience
The person or persons who listen to a spoken text or read a written one and are capable of responding to it.
begging of the question
The situation that results when a writer or speaker constructs an argument on an assumption that the audience does not accept.
claim
The ultimate conclusion, generalization, or point that a syllogism or enthymeme expresses. The point, backed up by support, of an argument.
allegory
A piece of visual or narrative media uses one thing to “stand in for” a different, hidden idea. It’s a little bit like an algebraic equation, like y = 2x, but in the form of art. Like in algebra, when we talk about meaning in allegory, we have two different variables we’re thinking about, but we don’t call them X and Y. Instead, we call them the tenor and the vehicle. A “tenor” is the “hidden” concept, object, idea, or ulterior meaning; and the “vehicle” is the word, image, or narrative in the story that “carries” it.
alliteration
The repetition of consonant sounds at the beginning or in the middle of two or more adjacent words
allusion
A reference to a written or spoken text to another text or to some particular body of knowledge
anadiplosis
The repetition of the last word of one clause at the beginning of the following clause
anaphora
The repetition of a group of words at the beginning of successive clauses
anecdote
A brief narrative offered in a text to capture the audience's attention or to support a generalization or claim
anticipated objection
The technique a writer or speaker uses in an argumentative text to address and answer objections, even though the audience has not had the opportunity to voice these objections
antimetabole
The repetition of words in successive clauses in reverse grammatical order-for example, "You can take the boy out of the country, but you can't take the country out of the boy."
antithesis
The juxtaposition of contrasting words or ideas, often in parallel structure-for example, "Place your virtues on a pedestal; put your vices under a rock.”
Anthimeria
The substitution of one part of speech for another-for example, "The poet says we 'milestone our lives."' or “The little old lady turtled down the road.”
apologist
A person or character who makes a case for some controversial, even contentious, position.
apology
An elaborate statement justifying some controversial, even contentious,position.