PURCOM Readings

Communication Stategies of Co-Culture Members

Assimilation, Accomodation, Separation

Assimilation

Co-culture members try to become part of the dominant culture by adopting their dress, conversation topics, and behaviors.

Assimilation

They give up their own cultural ways in the process.

ACCOMMODATION

Co-culture members maintain their own cultural identity while striving to have good relationships with members of the dominant culture.

ACCOMMODATION

SEPARATION

Co-culture members choose not to engage or communicate with members of the dominant culture.

COMMUNICATION APPROACHES OF CO-CULTURE MEMBERS

AGGRESSIVE or CONFRONTATIONAL, ASSERTIVE, PASSIVE

AGGRESSIVE or CONFRONTATIONAL COMMUNICATION

Co-culture members express themselves forcefully.

They try to control the choices and practices of the dominant culture.

ASSERTIVE COMMUNICATION

Co-culture members seek a shared cultural identity with the dominant group

PASSIVE COMMUNICATION

Co-culture members use avoidance strategies.

They prefer minimal interaction with the dominant culture.

High Context

Asian

High context cultures

communicate politely and indirectly.

Low-Context Cultures

Western

Low Context Cultures

Uses direct and expliciit communication

Individualistic cultures

US, Canada, Germany

Individualistic cultures

focus on personal goals and achievements

Collectivistic cultures

Arab, African, Asian Countries

Collectivistic cultures

emphasize group success and support.

High power distance cultures

Saudi Arabia, India, Malaysia

High power distance cultures

respect hierarchy and authority

Low power distance cultures

Israel, Sweden, US

Low power distance cultures

value equality and encourage subordinates to question superiors.

Masculine Cultures

tend to be dominant and competitive and so when conflicts arise, they employ a win-lose strategy

Feminine Cultures

would likely to compromise and employ a win-win strategy for both parties involved.

Monocronic

concentrate on one task or activity and make sure that it is accomplished before starting another

Polychronic

would do a number of things at the same time and are open to distractions and interruptions.

GLOBALIZATION

Increasing economic, political, and cultural integration and interdependence of diverse cultures—the worldwide integration of humanity

DIVERSITY

Recognition and valuing of differences, encompassing such factors as age, gender, race, ethnicity, ability, religion, education, marital status, sexual orientation, and income

DIGITAL TECHNOLOGY

Helped erased the notion of territorial boundaries between countries

MULTICULTURALISTS

Persons respectful of and engaged with people from distinctly different cultures

CULTURE

tells who you are, how to act, how to think, how to talk, and how to listen.

CULTURE

It is the lens through which you view the world and the mirror you use to reflect and interpret reality

ETHNOCENTRISM

Belief that one's culture is superior

CULTURAL RELATIVISM

Acceptance of other cultural groups as equal

Intracultural Communications (4 I's)

Interracial

Interethnic

International

Intracultural

Interracial communication

interactants are of different races

Interethnic communication

communicating parties have different ethnic origins

International communication

persons representing different political structures

Intracultural communication

members of the same racial, ethnic, or other co-cultures

RACE

Associated with biology [inherited] and linked with physical characteristics, e.g. skin color, hair texture, height, eyes etc.

ETHNICITY

Linked with cultural expressions and identification; acquired or self-ascribe based on various factors, e.g. where the person lives or culture he shares with other

The Greatest Generation

(1900-1945)

3 multiple choice options

The Greatest Generation

respecting authority, following rules, being loyal to organizations, respecting timelines

The Baby Boom/ers

1946-1964

The Baby Boom/ers

(questioning authority, displaying a "can do" attitude, focusing on how to get their way

Generation X

1965-1982

Generation X

seeking a work-life balance, being loyal to people and not organizations

Generation Y

(1983-1995)

Generation Y (The Millennials/Digital Natives)

exceedingly high expectations, proficient multitaskers

Generation Z (iGeneration)

conscientious, somewhat anxious, predisposed to "play it safe"

CO-CULTURES

Members of the same general culture who differ in some ethnic or sociological way from the parent culture