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color wheel
The _____ is our tool for understanding which colors go with what.
light
Wherever there is ____, there is color
color wheel
The _____ is our tool for understanding how colors relate to one another.
visible light
The color wheel is the range of _____ made into a circle.
White light
____ contains all visible colors, which form an infinite spectrum that always appears in the violet-to-red sequence you see in a rainbow
12
To make it practical, the color wheel represents this infinity with ____ basic hues pretty much like those in your first box of crayons
Primary colors, thirds
_____ are the wheel’s “parent” colors; they are the only colors not made from other colors. The primary colors are positioned around the wheel in _____.
Secondary colors
_____ are halfway between the primary colors. Each is made from equal amounts of the nearest primaries
Tertiary colors
_____ are halfway between the secondary colors. Each is made from equal amounts of the adjacent secondaries
Green, violet
Blue is common to all seven colors, which get less blue as they fan out. ____ and ____ are the secondaries that contain blue
Green, orange
Yellow is common to all seven colors, which get less yellow as they fan out. ____ and _____ are the secondaries that contain yellow
Orange, violet
Red is common to all seven colors, which get less red as they fan out. _____ and ____ are the secondaries that contain red.
value
Color also has darkness and lightness, or _____. To show _____, the color wheel has more rings; two big rings for the dark shades and two small rings for the light tints
black, white
A shade is the hue plus ____, and a tint is the hue plus ____.
Infinite gradient
Five steps represent what is actually a continuous gradient from white to black. A tint or shade can fall anywhere on the continuum
monochromatic
First are the dark, medium and light values of a single color. This is a _____ palette. It has no color depth, but it provides the contrast of dark, medium and light that’s so important to good design
Analogous
Adjacent colors are called _____. _____colors share strong undertones (here, yellow and red), which create pleasing, low-contrast harmony. _____ palettes are rich and always easy to work with
complements, contrast
Direct opposites on the color wheel are _____—in this case, blue and orange. What the complement brings is ____. A color and its complement convey energy, vigor and excite- ment. Typically, the complement is used in a smaller amount as an accent; a spot of orange on a blue field, for example
split complement
One step either way are the complement’s own analogous colors. This palette is called a _____. Its strength is in the low-contrast beauty of analogous colors, plus the added punctuation of an opposite color. In this case the red, because it’s most different, would likely be used as the accent.
primary, Red and yellow, Red and blue
The _____ colors are rarely seen as a trio except in children’s products. _____, however, are popular in American culture for everything from fast food to gasoline. _____ are common but attractive only if separated by open space
Secondary colors
______ have a lot in common—two share blue, two share yellow, and two share red—so harmonize easily. As a trio they are soft, inviting and rich, and have pleasing depth and dimension that are hard to get in other ways.