16 Amazon Leadership Principles

Customer Obsession

Start with the customer and work backward. Understand customer needs, protect their experience, and make decisions based on their long-term interests.

Ownership

Take responsibility for problems and outcomes. Think long-term, act for the whole company, and don't say "that's not my job."

Invent and Simplify

Look for new ideas and simpler ways to accomplish work. Remove unnecessary complexity and improve processes.

Are Right, A Lot

Use strong judgment and evidence to make decisions. Seek different perspectives, challenge your assumptions, and change your mind when the evidence shows you are wrong.

Learn and Be Curious

Continuously learn, explore new possibilities, and seek ways to improve your knowledge and skills.

Hire and Develop the Best

Raise the performance bar by helping hire strong people, developing others, coaching teammates, and helping people reach their potential.

Insist on the Highest Standards

Maintain extremely high standards, continually raise the bar, and make sure problems and defects are properly fixed instead of repeatedly tolerated.

Think Big

Think beyond immediate problems and imagine larger possibilities. Create and communicate a bold vision for the future.

Bias for Action

Move quickly when appropriate. Don't unnecessarily delay decisions or action when speed matters, while still using sound judgment and following safety requirements.

Frugality

Accomplish more with fewer resources. Use time, money, equipment, and people efficiently without unnecessarily sacrificing quality, safety, or reliability.

Earn Trust

Be honest, respectful, reliable, transparent, and accountable. Admit mistakes and build credibility through your actions.

Dive Deep

Stay connected to the details. Investigate problems thoroughly, use data, understand root causes, and don't blindly accept assumptions.

Have Backbone; Disagree and Commit

Respectfully challenge decisions when you believe they are wrong, using evidence and reasoning. Once a decision is made, fully commit to it.

Deliver Results

Focus on the most important inputs and actually achieve the expected outcomes, even when there are obstacles or setbacks.

Strive to be Earth's Best Employer

Work toward creating a safer, more productive, inclusive, and supportive workplace where people can grow and succeed.

Success and Scale Bring Broad Responsibility

Recognize that large-scale actions affect employees, customers, communities, and the environment. Consider the broader consequences of decisions and leave things better than you found them.