ap psych unit 5 - psychology of social situations

social norms

• society has expectations for its members

  • how we behave and interact with others

• norms shape roles → roles reinforce norms

social influence theory

normative social influence

• influence resulting from a person’s desire to gain approval or avoid disapproval

informational social influence

• influence resulting from willingness to accept others’ opinions about reality

elaboration likelihood model

central route

• using facts, figures, and relevant information

• enable listener to carefully process info and think about their opinions

peripheral route

• superficial info used to win favorable approach

• supermodels or well-known athletes paired with product

halo effect

foot-in-the-door technique

door-in-the-face technique

conformity

obedience

individualism

collectivism

multiculturalism

group polarization

groupthink

diffusion of responsibility

social loafing

deindividuation

social facilitation

false consensus effect

social traps

industrial-organizational (I/O) psychologists

burnout

altruism

prosocial behavior

social debt

social reciprocity norm

social responsibility norm

bystander effect

situational variables

attentional variables