Business As level

What are the three key benefits of market segmentation?

Better customer targeting, enhanced marketing strategy, and opportunities for growth.

What does the purpose of market research include?

Understanding customer needs, developing the right product, and it being a continuous process.

What are the two types of data used in market research?

Primary and secondary data.

What is an example of a company adapting to market needs?

McDonald's offering a vegan burger.

What are the stages of product analysis according to the product life cycle?

Cash Cows, Stars, and Dogs.

What does Maslow's Hierarchy of Needs focus on?

Satisfying both basic and higher-level needs.

What are hygiene factors in Herzberg’s Motivation Theory?

Necessary conditions that do not alone motivate employees but are essential for job satisfaction.

What is the key difference between Theory X and Theory Y?

Theory X assumes employees require constant supervision, while Theory Y assumes employees are motivated by opportunities and responsibilities.

What role does advertising play in marketing?

Wide reach, persuasion, sales promotion, and building brand identity.

What are the advantages of working in good conditions?

Financial benefits, participation in decision-making, and flexible working arrangements for better workforce satisfaction.