Developing a viable equine business

Business Idea

a thought about a produts or srvice you could offer

Business opportunity

an idea where reserach indicates there is a real customer need marked and potentailly for the business to be financially succesfyl

need

somethng the customer requires or strongly neeeds solved

want

something the customer would like but does not require

niche market

a specialized segment of a larger market

Direct Competition

business offering essentially the same service

indirect compeition

business solving the same consumer problem differently

Compeititve advantage

something that allows business to compete more effectively and gives consumers a reason to chose it over alternatives

IRS

Internal revenu services