Strengths:
It can easily be tested as variables are easy to control and isolate.
Can be applied to friendships and other relationships as well.
Limitations:
Hard to operationalize âlikingâ, therefore lowering internal validity.
Can be overly simplistic as it doesnât account for other approaches.
Strengths:
Testable as the variable âexposureâ can be operationalised.
Applicable to many relationships.
Limitations:
Doesnât explain hatred towards familiar people, such as family members.
Experiments tend to be artificial, not representative of real life.
Poorly defined âattractionâ and âlikingâ.
Strengths:
Easily Testable
Limitations:
It may be difficult to operationalize âattractionâ as it may not always be a desire to mate, but just a physical attraction.
Research tends to be correlational in nature
Most research relies on self-reported data
Strengths:
Applicable to other relationships
Limitations:
Hard to create a cause-and-effect relationship
Sampling Bias (conducted on white women)
Hard to operationalise âdisclosureâ and different people classify information as âprivateâ.
One flow of direction.
Strengths:
Variables can be directly measured â high internal validity.
Limitations:
Bidirectional Ambiguity
Predictive Validity as Gottman only works with unhappy couples, which questions whether the theory can predict behaviour.