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Cognition
the mental activities associated with thinking, knowing, remembering, and communicating information.
Concept
a mental grouping of similar objects, events, ideas, or people
Prototype
a mental image or typical/best example of a concept.
▪ EXAMPLE: dog (four legs, barks,
pants)
Schema
Are cognitive frameworks or mental structures that help individuals organize and interpret information.
Assimilation
Is the process of integrating new information into existing schemas.
Accommodation
Is the process of modifying existing schemas or creating new ones in response to new information that does not fit into existing schemas
Executive Functions
are
high-level cognitive processes that
enable individuals to plan, focus
attention, remember instructions, &
manage multiple tasks successfully.
Creativity
the ability to
produce new and valuable
ideas.
Robert Sternberg identified 5 components
of creativity
1. Expertise
2. Imaginative thinking skills
3. A venturesome personality
4. Intrinsic motivation
5. A creative environment
Divergent Thinking
the ability to consider many in different and creative different options and to think
ways. ▪ Allows you to come up with
creative solutions to problems
Functional fixedness
the tendency to see objects as only working in a particular way.
Convergent Thinking:
Narrowing the available problem
solutions to determine the single best
solution. The ability to give the single correct answer
Algorithm
step-by-step procedures that guarantee a solution.
Heuristics
mental shortcuts that allow us to make judgments and solve problems quickly.
• Involves making judgments based on
past experiences
Representativeness
Heuristic
estimating the likelihood of
something based on how well they seem
to represent, or match, particular
prototypes.
▪ May lead us to ignore other relevant
information
Availability Heuristic
estimating the likelihood of events based on their availability in memory
We fear very rare events because they stand out and seem so vivid
Confirmation Bias
tendency to search for information that supports our preconceptions and to ignore or distort contradictory evidence
Belief Perseverance
tendency to stick to our initial beliefs even when evidence contradicts them
Mental Set
a tendency to approach a problem in one
particular way because it has been successful in the past
Insight
a sudden realization of a problem’s
solution. An “aha!” moment
Priming
When exposure to one stimulus
influences the response to another stimulus. Happens subliminally
Intuition
our fast, automatic, unreasoned
feelings and thoughts. Does not involve
explicit, conscious reasoning
Is usually adaptive
it allows us to
react quickly in dangerous situations
Is born of experience
it comes from
implicit knowledge—what we’ve
learned, but can’t fully explain.
Is flawed
can feed our gut fears and
prejudices
Overconfidence
the tendency to be more confident than
correct.
Framing
the way an issue is presented
Gambler’s Fallacy
is a cognitive bias where individuals believe that past random events affect the probability of future random events.
Sunk-Cost Fallacy
a cognitive bias where individuals continue investing in a losing proposition because they have already invested resources (time, money, effort) that cannot be recovered.
Trial and error
experimenting with different methods until you find one that works