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Flashcards about the impact of media on values and beliefs about relationships.
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Sexist advertisements
The Commission on Gender Equality frequently receives complaints about these in the media.
Sexual content
Media portraying this together with violence can lead boys to believe that men should dominate women.
A stereotype of females as predominantly sexual, diminishing their personality and intellectual ability.
What can music videos create regarding females?
Our values and the way we behave in relationships.
Images in the media can influence these two aspects of our lives.
For the product to be seen by as many people as possible.
This is the aim of advertising.
The main areas of mass communication available to us, including television, radio, billboards, magazines, and newspapers.
What does 'media' refer to?
Computers, MP3 players, and cellphones.
Name three technologies that have increased the availability of communication.
The messages that are put across.
Because most people have access to some or all forms of communication, they may be influenced by these.
An important role, since it is far-reaching.
What role does media play in how people gain knowledge?
They could be influenced to form their attitudes towards girls and women according to how sexual relationships are presented.
What can happen to boys who frequently watch sexual content?
An important function.
Scientists who study media influences on people's values, beliefs and behaviour admit that the media has this.
A vital role in how information is conveyed.
What role does the media play in terms of information?
Knowledge
Besides entertainment, you gain this from educational programmes through media.
News of events around the world.
List one thing the media covers.
Take responsibility for your influences by monitoring your own viewing and becoming aware of the influences of the media.
What is the advice given by scientists regarding media influence?