E-COMMERCE & DIGITAL MARKETING

Social Media Marketing (SMM)

The use of social media platforms to interact with customers to build brands, increase sales, and drive website traffic.

VIRAL MARKETING

• Any strategy that encourages people to pass on your message to others

• Let the users of the Internet do your marketing for you

• It works, and it’s free

• Hotmail used this technique to raise product awareness

• Be careful of customer perception that they are being “used” – people are increasingly sophisticated and cynical

Emotional Marketing

Users find it tough to ignore viral ads that elicit powerful emotions. Thus, it is important to take note that a viral commercial which can appeal to people's feelings of happiness, nostalgia, melancholy, or even pride can influence people to partake in your cause.

Buzz Marketing

this type must generate noise in order to get the attention of consumers, as it can be a good point of discussion between two people who have seen it.

Incentivized Marketing

An incentive campaign reinforces people to share your content with the people they know. Many businesses, for example, employ refer-a-friend programs that reward the original client a commission when they bring in a new customer.

Social Media Content Calendar

refers to a tool used for planning, scheduling, and organizing your social media posts in advance. It helps you map out what content to share, when to share it, and on which platforms.

Experiencing Functionality

• Trailer and video materials for viewing readily available

• Navigation is simple and clear for downloads, community, cast and crew information

• Easy sign up for e-mail and promotions on homepage

• Direct links for actions including ticketing, online ship sales and merchandising

Experiencing Intimacy

• Website visitors articulated the value they derive from the site experience

• Consumers “trust” the information they find on the site

• Strong community has developed within site areas

• E-mail interaction allowed for open, clicking and forwarding to others

Experiencing Evangelism

• Strong evangelical support from the user base

• Trailer and new content postings are seeded throughout community areas as well as on other sites and posting boards

• Creates a strong sense of consumer ‘ownership’ of the brand

• The website becomes a trusted friend