DECA Cluster Exams(ICDC Level)

Profit Margin

A measurement of the profitability a business makes expressing net income as a percentage of its revenue.

Cash Flow

The amount of cash and cash equivalents moving in and out of a company.

Equity

Ownership investment in a business calculated by subtracting total assets by total liabilities.

Liquidity

How quickly can assets be turned into cash by a business.

Cpaital

Financial resources that a business owns to fund operations and generate revenue

Administrative Law

Body of law that pertains to the administrative agencies of the government

Consent Order

An agreement between two parties in which one party agrees to cease illegal activity to save its image without admitting guilt.

Agreement of Sale

A contract that outlines the terms and conditions over the sale of goods and property between a buyer and seller.

Anti-Trust Laws

Laws intended to promote fair competition and prevent monopolistic practices such as price fixing, market allocation, and monopolies.

Appropriation Tort

A tort that involves using a person’s name, image, and likeness for personal gain.

Do not call laws

Regulations that prevent telemarketers from making calls to numbers that are registered under the “do not call” registry

Landham Act

The primary federal trademark statute in the United States dealing with trademark registration, infringement and unfair competition.

Federal Trade Commission

An independent agency of the U.S Government that protects consumers from deceptive business practices and promote competition.

Trade Character

A fictional or real character that is used by marketers for brands to enhance recognition and appeal

Source Marking

Marking products and goods based on the origin and manufacturer

Human Resources

The department of a business or a organization that deals with topics pertaining to employees like hiring, staffing, and compensation

Employee Engagement

Level of an employee’s commitment and enthusiasm to their work in an organization.

Employee Retention

A process by businesses to retain its employees and prevent turnover.

Talent Management

Process and strategies used by businesses to develop employees skills and aptitude in order to facilitate operations within the business.

Process of putting individuals in the right positions within an organization or business.

Trademark

A name or design that a business uses and registers under its property that makes it instantly recognizable.

Brand Label

Material on a product or brand that gives you information about that specific brand.

Jingle

A musical composition by a business or company to enhance brand recognition and emotional appeal

Slogan

A specific saying or phrase used in advertising or marketing by a brand to enhance recognition and appeal.

Trade Name

The official name that a business or corporation registers under and is known as in the market place.