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What is a case study
detailed study into individual or small group about their background/ past, present behaviour
Strengths
high validity as collects rich yield of data, depth of analysis
Studying unsual cases give insight into how something works when it is functioning correctly
weakness
not generalisable to wider population as data is gathered from 1 person
they’re time consuming and hard to replicate
researcher may become too involved with study, are bias in interpretation of data, making it hard to distinguish what is truly objective/factual.
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