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demographics (noun)
data relating to the population and different groups within it

peer (noun)
a person who is the same age or who has the same social status as you

segment (noun)
a part of something that is separate from the other parts or can be considered separately

conservative (adj)
opposed to great or sudden social change; showing that you prefer traditional styles and values

conventional (adj)
tending to follow what is done or considered acceptable by society in general; normal and ordinary, and perhaps not very interesting

multicultural (adj)
for or including people of several different races, religions, languages and traditions

suburban (adj)
boring and ordinary

unconventional (adj)
not following what is done or considered normal or acceptable by most people; different and interesting

follow accepted behaviour
to do what is considerate as normal
shun mainstream values
to avoid considered normal, and having or using ideas, beliefs, etc. that are accepted by most people
conform (verb)
to behave and think in the same way as most other people in a group or society

flaunt (verb)
to show something you are proud of to other people, in order to impress them

skew (verb)
to change or influence something with the result that it is not accurate, fair, normal, etc to skew the statistics

capsule (noun)
a small container which has a measured amount of a medicine inside and which dissolves when you swallow it

compound (noun)
a substance formed by a chemical reaction of two or more elements in fixed amounts relative to each other

dose (noun)
an amount of a medicine or a drug that is taken once, or regularly over a period of time

emmisions (noun)
the production or sending out of light, heat, gas, etc.
exposure (noun)
the state of being in a place or situation where there is no protection from something harmful or unpleasant

food chain (noun)
a series of living creatures in which each type of creature feeds on the one below it in the series

interaction (noun)
the act of communicating with somebody, especially while you work, play or spend time with them
pesticide (noun)
a chemical used for killing pests, especially insects

side effects (noun)
an extra and usually bad effect that a drug has on you, as well as curing illness or pain

bacterial (adj)
caused by or connected with bacteria

contagious (adj)
a contagious disease spreads by people touching each other

Controversial (adj)
Tranh cãi

crucial (adj)
extremely important, because it will affect other things

essential (adj)9pm
completely necessary; extremely important in a particular situation or for a particular activity

natural (adj)
existing in nature; not made or caused by humans
organic (adj)
produced or practised without using artificial chemicals

petrochemicals (noun)
any chemical substance obtained from petroleum oil or natural gas
contaminate (verb)
to make a substance or place dirty or no longer pure by adding a substance that is dangerous or carries disease

release (Verb)
to let somebody/something come out of a place where they have been kept or trapped

accounting (noun)
the process or work of keeping financial accounts

apprenticeship (noun)
a period of time working as an apprentice; a job as an apprentice

conceptualism (noun)
the theory that general ideas such as 'beauty' and 'red' exist only as ideas in the mind
consistency (noun)
the quality of always behaving in the same way or of having the same opinions, standard, etc.; the quality of being consistent

establishment (noun)
an organization, a large institution or a hotel 2. the people in a society or a profession who have influence and power and who usually do not support change

formulation (noun)
the act of creating or preparing something carefully, giving particular attention to the details; something that is created or prepared in this way

hypothesis (noun)
an idea or explanation of something that is based on a few known facts but that has not yet been proved to be true or correct

inconsistency (noun)
the tendency to change too often and not stay the same

insignificance (noun)
the fact of not being big or valuable enough to be considered important

interpretation (noun)
he particular way in which something is understood or explained

technician (noun)
a person who is very skilled at the technical aspects of an art, a sport, etc.

theorist (noun)
a person who develops ideas and principles about a particular subject in order to explain why things happen or exist
vocation (noun)
a belief that a particular type of work or way of life is especially suitable for you

analytical
using a logical method of thinking about something in order to understand it, especially by looking at all the parts separately
blue-collar
connected with people who do physical work in industry
conceptual
related to or based on ideas
hypothetical
based on situations or ideas which are possible and imagined rather than real and true
indicative
showing or suggesting something
a process of trial and error
give yoursef something to aim for
make a concerted effort
set yourself a goal
billboard (noun)
a large board on the outside of a building or at the side of the road, used for putting advertisements on
branding (noun)
the activity of giving a particular name and image to goods and services so that people will be attracted to them and want to buy them
distributor (noun)
a person or company that supplies goods to shops/stores, etc.
flyer (noun)
a small sheet of paper that advertises a product or an event and is given to a large number of people to hand out flyers for a new club
gimmick (noun)
an unusual trick or unnecessary device that is intended to attract attention or to persuade people to buy something
jingle (noun)
a short song or tune that is easy to remember and is used in advertising on radio or television
manufacturer (noun)
a person or company that produces goods in large quantities
marketing (noun)
the activity of presenting, advertising and selling a company's products or services in the best possible way
online retailer (noun)
person who sells by internet
ploy (noun)
words or actions that are carefully planned to get an advantage over somebody else
rebate (noun)
an amount of money that is taken away from the cost of something, before you pay for it synonym discount
sales representative (noun)
an employee of a company who travels around a particular area selling the company's goods to shops/stores, etc.
slogan (noun)
a word or phrase that is easy to remember, used for example by a political party or in advertising to attract people's attention or to suggest an idea quickly
telemarketing (noun)
a method of selling things and taking orders for sales by telephone
vendor (noun)
a person who sells things, for example food or newspapers, usually outside on the street
catchy
(of music or the words of an advertisement) pleasing and easily remembered
compelling
that makes you pay attention to it because it is so interesting and exciting
distracting
taking your attention away from what you are trying to do
disturbing
making you feel anxious and upset or shocked
infuriating
making you extremely angry
invasive
spreading very quickly and difficult to stop
irritating
annoying, especially because of something somebody continuously does or something that continuously happens
monetary
connected with money, especially all the money in a country
persuasive
able to persuade somebody to do or believe something
promotional
connected with advertising
repetitive
saying or doing the same thing many times, so that it becomes boring
slick
done or made in a way that is clever and efficient but often does not seem to be sincere or lacks important ideas
ubiquitous
seeming to be everywhere or in several places at the same time; very common
unavoidable
impossible to avoid or prevent
assure
to make yourself certain about something
cultivate
to develop an attitude, a way of talking or behaving, etc.
entice
to persuade somebody/something to go somewhere or to do something, usually by offering them something
remote
far away from places where other people live
rustic
typical of the country or of country people; simple
spectacular
very impressive synonym breathtaking
stunning
extremely attractive or impressive synonym beautiful
attract
if you are attracted by something, it interests you and makes you want it; if you are attracted by somebody, you like or admire them
damage
physical harm caused to something which makes it less attractive, useful or valuable
outweigh
to be greater or more important than something
bureaucrat (noun)
an official working in an organization or a government department, especially one who follows the rules of the department too strictly
civil servant (noun)
a person who works in the civil service
community (noun)
all the people who live in a particular area, country, etc. when talked about as a group
health care (noun)
the service of providing medical care
mayor (noun)
the head of a town, borough or county council, chosen by other members of the council to represent them at official ceremonies, etc.
member of parliament (noun)
(a person who has been elected to represent the people of a particular area in a parliament)
military service (noun)
a period during which young people train in the armed forces