ENTREP quiz

marketing mix

refers to all the individuals involved in delivering the product or service to the customer. 50% of customers switch to a competitor after a single bad experience, while 80% of them will switch after multiple bad experiences (ZenDesk, 2023). T

Promotion

various strategies and tactics that a business uses to communicate with its target audience, raise awareness of its products or services, and persuade potential customers to make a purchase. Promotion is a key component in building brand recognition, customer loyalty.

Positioning

how a brand or product is perceived in the minds of consumers relative to its competitors. It involves defining a unique place for the brand in the market, creating a distinct image and identity that appeals to the target audience. IMAGE

Packaging

the process of designing and creating the container or wrapper for a product. Packaging plays a crucial role not only in protecting the product but also in marketing it.

things to consider in packaging

people

manpower of the company and refers also to the customer

product

refers at the items at hand

pricing

price

place

refers to the location of the business