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marketing mix

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9 Terms

1

marketing mix

refers to all the individuals involved in delivering the product or service to the customer. 50% of customers switch to a competitor after a single bad experience, while 80% of them will switch after multiple bad experiences (ZenDesk, 2023). T

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2

Promotion

various strategies and tactics that a business uses to communicate with its target audience, raise awareness of its products or services, and persuade potential customers to make a purchase. Promotion is a key component in building brand recognition, customer loyalty.

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3

Positioning

how a brand or product is perceived in the minds of consumers relative to its competitors. It involves defining a unique place for the brand in the market, creating a distinct image and identity that appeals to the target audience. IMAGE

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4

Packaging

the process of designing and creating the container or wrapper for a product. Packaging plays a crucial role not only in protecting the product but also in marketing it.

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5

things to consider in packaging

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6

people

manpower of the company and refers also to the customer

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7

product

refers at the items at hand

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8

pricing

price

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9

place

refers to the location of the business

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