ENTREP quiz

studied byStudied by 0 people
0.0(0)
Get a hint
Hint

marketing mix

1 / 8

flashcard set

Earn XP

Description and Tags

9 Terms

1

marketing mix

refers to all the individuals involved in delivering the product or service to the customer. 50% of customers switch to a competitor after a single bad experience, while 80% of them will switch after multiple bad experiences (ZenDesk, 2023). T

New cards
2

Promotion

various strategies and tactics that a business uses to communicate with its target audience, raise awareness of its products or services, and persuade potential customers to make a purchase. Promotion is a key component in building brand recognition, customer loyalty.

New cards
3

Positioning

how a brand or product is perceived in the minds of consumers relative to its competitors. It involves defining a unique place for the brand in the market, creating a distinct image and identity that appeals to the target audience. IMAGE

New cards
4

Packaging

the process of designing and creating the container or wrapper for a product. Packaging plays a crucial role not only in protecting the product but also in marketing it.

New cards
5

things to consider in packaging

knowt flashcard image
New cards
6

people

manpower of the company and refers also to the customer

New cards
7

product

refers at the items at hand

New cards
8

pricing

price

New cards
9

place

refers to the location of the business

New cards

Explore top notes

note Note
studied byStudied by 45 people
... ago
5.0(1)
note Note
studied byStudied by 46 people
... ago
5.0(1)
note Note
studied byStudied by 2 people
... ago
5.0(1)
note Note
studied byStudied by 29 people
... ago
5.0(1)
note Note
studied byStudied by 70 people
... ago
5.0(1)
note Note
studied byStudied by 39 people
... ago
4.7(3)
note Note
studied byStudied by 23 people
... ago
5.0(2)
note Note
studied byStudied by 496 people
... ago
5.0(2)

Explore top flashcards

flashcards Flashcard (100)
studied byStudied by 27 people
... ago
5.0(1)
flashcards Flashcard (45)
studied byStudied by 14 people
... ago
5.0(1)
flashcards Flashcard (88)
studied byStudied by 6 people
... ago
5.0(1)
flashcards Flashcard (68)
studied byStudied by 40 people
... ago
5.0(1)
flashcards Flashcard (42)
studied byStudied by 2 people
... ago
5.0(1)
flashcards Flashcard (80)
studied byStudied by 1 person
... ago
5.0(1)
flashcards Flashcard (34)
studied byStudied by 1 person
... ago
5.0(1)
flashcards Flashcard (78)
studied byStudied by 64 people
... ago
5.0(1)
robot